When social media sites first emerged, businesses soon recognized an opportunity to push their products, brands and messages. Over the years, successful companies have learned to host open dialogue with ...
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Column Five Media, an infographic design and marketing agency in Orange County, put together a project to allow people to share the love for two important staples at their company: caffeine consumption and data visualization.
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mGuest offers hotels the means to create deeper and more meaningful connections with their guests, thereby increasing awareness of the property and brand, offering an online functional e-concierge service and even facilitating bookings and in-room services.
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Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.
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Yahoo! News recently ran a Forbes article entitled, “Why Facebook is a Threat to Lifestyle Brands.” It argues that the ways we express ourselves via social networks have replaced the expression stimulated by utilizing products of specific brands. Rather, I’d argue it’s enhanced it.
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