HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.
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As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.
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Shopping malls are beginning to incorporate QR codes into their marketing, allowing shoppers to find out what sales are happening at the mall in real-time. Here are 5 reasons malls should embrace this opportunity.
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House of Blues considers social media one of their most valuable marketing outlets. It provides brand awareness as well as an open forum to communicate with fans directly.
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Maggiano’s Little Italy sent out a great add to their email database outlining reasons becoming a fan of their Facebook page is a good idea.
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Joie de Vivre (which means “joy of life”) strives to create innovative hospitality services and products. Their latest initiative, “Singing for an Upgrade,” transforms the standard hotel check-in process into a musical experience.
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The Live Concierge provides hotels with the chat functionality and necessary labor to interact with each prospective guest who visits a hotel’s website.
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Tourism Vancouver is doing a fantastic job of providing straightforward information. They’re taking full advantage of social media and hosting awesome, interactive contests.
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Yelp’s purpose is to connect people with great local businesses. It’s a social community where people can share experiences and review businesses that they frequent.
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The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.
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Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
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Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.
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