Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
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Embassy Suites Hotels is currently running an “awkward family photo” contest. Promotions like these are great because they encourage “audience” participation, and people are going to share the link around simply based on the fact it’s entertaining.
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HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.
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As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.
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Shopping malls are beginning to incorporate QR codes into their marketing, allowing shoppers to find out what sales are happening at the mall in real-time. Here are 5 reasons malls should embrace this opportunity.
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House of Blues considers social media one of their most valuable marketing outlets. It provides brand awareness as well as an open forum to communicate with fans directly.
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Maggiano’s Little Italy sent out a great add to their email database outlining reasons becoming a fan of their Facebook page is a good idea.
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Joie de Vivre (which means “joy of life”) strives to create innovative hospitality services and products. Their latest initiative, “Singing for an Upgrade,” transforms the standard hotel check-in process into a musical experience.
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The Live Concierge provides hotels with the chat functionality and necessary labor to interact with each prospective guest who visits a hotel’s website.
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Tourism Vancouver is doing a fantastic job of providing straightforward information. They’re taking full advantage of social media and hosting awesome, interactive contests.
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Yelp’s purpose is to connect people with great local businesses. It’s a social community where people can share experiences and review businesses that they frequent.
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The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.
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