House of Blues considers social media one of their most valuable marketing outlets. It provides brand awareness as well as an open forum to communicate with fans directly.
Maggiano’s Little Italy sent out a great add to their email database outlining reasons becoming a fan of their Facebook page is a good idea.
A new study shows that, for the first time, consumers are spending more time on mobile apps than on the web. With that in mind, there’s many taking advantage of the opportunity to reach their mobile-inclined audience in new, innovative ways.
Joie de Vivre (which means “joy of life”) strives to create innovative hospitality services and products. Their latest initiative, “Singing for an Upgrade,” transforms the standard hotel check-in process into a musical experience.
Mike Stelzner, founder of Social Media Examiner, visited LinkedOC last week to share some great incites and information about his new book, Launch.
The Live Concierge provides hotels with the chat functionality and necessary labor to interact with each prospective guest who visits a hotel’s website.
Roger Smith Hotel is setting a stellar example of engaging consumers both in-person and online.
Bing recently created a Facebook app allowing individuals to create a “travel wish list.”
The Anaheim CVB is doing an awesome job with staying interactive and highlighting the winning aspects of their city.
Tourism Vancouver is doing a fantastic job of providing straightforward information. They’re taking full advantage of social media and hosting awesome, interactive contests.
Yelp’s purpose is to connect people with great local businesses. It’s a social community where people can share experiences and review businesses that they frequent.
The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.
Gary Vaynerchuk’s SXSW presentation addressed how “we’re living in the beginning of the humanization of business.”
An evolving trend in businesses and organizations that contain several different components is a webpage specifically designated to all related social media accounts.
The Parc 55 Wyndham hotel uses Twitter and Facebook to let fans and followers know about special deals, special rates strictly for them along with San Francisco news, events and facts.
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.
Foursquare is a location-based mobile social network that exists thanks to today’s smartphone . If Twitter lets you share your status, Foursquare lets you share your location. You check-in at businesses and friends can see when and where you check in.
The OC Fair & Event Center uses social media to elevate major seasonal and weekly events.
Victoria Clipper Ferry Service sent out an email solely to alert subscribers of their social media presence.