User-generated content (UGC) is a powerful tool for your marketing arsenal. You’re missing an opportunity if you don’t take advantage of the reviews, photos, posts, and other content your customers produce. Here are 5 benefits of user-generated content, along with some specific examples.
Brands can use a variety of tricks and hacks to stand out. But all should respect the fundamental rules of social media marketing. Here are 7 laws of social media marketing that will help ensure the long-term success of your campaigns.
Customer service drives the hospitality industry forward. We take a look at some best examples of stellar customer service in the hospitality industry, including leading technologies and best practices that put smiles on the faces of modern customers.
Want to create content that is more shareable? Content intelligence can help turn data about content into actionable insights. Check out how you can leverage Content Intelligence to improve your content marketing and distribution efforts.
Analyze your email marketing metrics from all angles to determine whether it worked or bombed. No single metric will give you a completely clear picture. Here are the KPIs on which you should focus when evaluating your email marketing efforts.
Customer experience is a pivotal component of marketing. The same digital trends and technologies that shift consumer expectations also create efficient solutions. Here are four of today’s top consumer preferences, and the technologies to use in order to meet them.
With 500 million active daily users, Instagram is the go-to platform for the food industry. But, how do you use Instagram to market your restaurant? Here’s a guide to getting on the ‘Gram – and getting it right with planning, posting, optimizing, and advertising.
In addition to increasing visibility and accessing a larger customer base, moving your offline business online makes you more competitive. There are many benefits to moving your offline business online. However, it may be overwhelming to start from the beginning. Here are six factors to consider.
COVID19 has made a huge impact on digital marketing, and the long-term effects are still unknown. The two key areas to consider when making decisions about advertising campaigns are changing customer habits and impacts on industries.
In a world driven by social media and online search, sales tactics are essential to generate revenue. Marketing teams have more opportunities to create innovative campaigns to boost sales. Here are 9 hospitality sales tips that combine classic techniques with modern practices.
The hospitality industry has been hit hard by COVID-19, and it’s difficult to see silver linings in immense uncertainty and tragic circumstances. Here are 10 inspirational ways the hospitality industry is embracing positivity.
All businesses are suffering from the effects of COVID-19. However, the travel and hospitality industries are hit especially hard. Coronavirus has made a huge impact on restaurants and hotels. Here are 7 tips for hospitality marketing during the Coronavirus.
Animated marketing videos can play a pivotal role in your marketing mix. They must be crafted in meaningful and creative ways to attract and entice your customers. Here are several factors to keep in mind to create well-defined, targeted, high-quality, animated marketing videos.
It’s imperative to create a positive customer experience. Customers need engagement and personalization as they interact with your brand. A customer experience analysis is a method to measure if your product/service meets or supersedes customer expectations. Here are 6 ways to do that.
It can be tricky to find new ways to improve your restaurant sales. Ambitious brick-and-mortar business must adapt to digital advances in order to profit. Running a restaurant business means keeping up with challenges as well as emerging tech. With that in mind, introduce these 5 tech improvements to boost your revenue.