Internet marketing began almost immediately after the first ever internet browser launched to the public in the early 1990s. It’s been almost three decades since then. While the ways companies sell products, services, and experiences online has evolved, it can still be difficult to close a sale.

The problem is not finding the buyers. When people are interested, they will find your website one way or another. There are many platforms to get exposure on your products. The real challenge is converting people who are already looking for what you offer. You need to create a plan to ‘convert’ interested visitors into paying customers.

In order to achieve a conversion, you need to carefully design and plan your conversion points. These points may  include your website’s homepage, product pages, special promotion pages, or other landing pages.

An effective landing page should have a strong synergy between all elements to accumulate enough momentum for Calls-to-Action (CTAs). Calls-to-Action are the final gateway before visitors become paying customers. That’s why it’s critical to think everything through carefully.

The team at Breadnbeyond created this infographic that shows the five most-used CTA designs on the Internet along with the explanation of how each design works. Check it out: