Customer Relations
Turning Guest Reviews Into Marketing Content for Hotels and Restaurants
Guest reviews carry real impact. In online marketing of hotels and restaurants, these firsthand accounts are…
Read Article →
Well, it’s that time of year. We’ve recently crowned another American Idol, and fans have shown how passionate they can be about cheering on prospective talents and casting their votes.
For singers who may not have the opportunity to make it onto a hit TV singing competition, there’s a unique new opportunity for travelers.
Joie de Vivre (which means “joy of life”) strives to create innovative hospitality services and products, and has designed numerous one-of-a-kind boutique hotels, restaurants, and spas.
Their latest initiative, “Singing for an Upgrade,” transforms the standard hotel check-in process into a musical experience: At several Southern California hotels, guests are encouraged to sing in hopes of receiving an upgrade on their reservation as well as be put up for vote American Idol-style against other “competitors.”
Shorebreak Hotel in Huntington Beach and Pacific Edge Hotel in Laguna Beach are among participating Orange County properties, while Hotel Erwin in Venice is among the Los Angeles ones.
Need a Fresh Marketing Perspective?
Ready to attract more of the right customers, improve your marketing performance, or simply need an experienced partner to guide your next steps? We'd love to help.
Each hotel will offer a variety of songs and singers are allowed to read lyrics as they perform.
Each day, the first guest to sing a specific song wins a prize, and performances will be captured on video, uploaded to YouTube and Facebook.
There, people can vote for their favorites, and the selected winners will receive a two-night stay. Even if an upgrade has already been redeemed for a specific day, guests will still be eligible to enter the video contest and will have the chance to win the grand prize, which will be awarded in October.
Would you sing for an upgrade?
Every business has unique marketing challenges. We'll help you identify opportunities, refine your messaging, and build a plan designed around your goals.
Let's Connect