Here are tips on identifying your customer acquisition cost metrics and implementing digital strategies to lower the cost of customer acquisition.
Hotels becoming greener, healthier, and offering free WiFi are among the millennial-geared elements affecting hospitality marketing in 2016.
Providing excellent service and quality products are only half the battle. Here are tips to bring customers in to your restaurant, bar, or lounge, and keep them coming back for more.
Thinking about starting a restaurant blog? Here are three restaurants and bars who are not only winning at blogging, they’re winning at sales, too.
The use of mobile apps in the hospitality industry continues to rise. Individuals use apps to find deals, make reservations, and read reviews.
Thinking about integrating text message marketing into your marketing mix? Here’s how some hospitality brands have used text messaging with great success.
In a move to harness the passion of a generation of food and drink entrepreneurs, Marriott International is launching CANVAS, a global incubator that will help hungry entrepreneurs realize their vision for amazing food and drink concepts in the company’s hotels.
Last week, Facebook debuted a new “save” feature that allows users to save pages or posts that interest them. The hospitality industry can leverage this.
There are a variety of ways that hotels and restaurants can optimize social media. They include hosting events; humanizing their brands; managing customer service; nurturing communities; and offering value.