Want to take advantage of the latest TikTok trends? You’re not alone. TikTok has quickly become one of the most popular apps of all time. Featuring about 689 million monthly active users, 90% of which use the app on a daily basis, TikTok could be an excellent platform for business growth.
Of course, just like any social media platform, TikTok will deliver the best results when you have the right TikTok marketing strategy in place.
Though it’s difficult to predict exactly which strategies are going to drive the most success on TikTok in the years ahead, looking back offers some useful insights. When you evaluate TikTok’s rise to fame, you discover a handful of trends that are almost guaranteed to continue going forward.
Here are five TikTok trends we’ll continue to see:
1. Influencer Marketing
Influencers are often the secret sauce of many social media marketing campaigns. In an age where customers are growing increasingly tired of the same old marketing campaigns, influencer marketing feels authentic and fresh. Working with influencers that your customers already respect will instantly boost your brand credibility.
TikTok stands out among the most popular channels for influencer marketing. Around 24% of all posts on TikTok come from influencers. That’s more than on Facebook and Instagram. This likely has something to do with the target audience of the platform, who often belong to the Gen Z space.
Younger customers are more likely to respond to subtle, influencer advertising campaigns, rather than obvious TV or online promotions. Influencers on TikTok know how to leverage the platform in just the right way to make your company stand out. The key to success is finding the right people to partner with.
You can track TikTok influencers online with apps that allow you to find people relevant to your industry, and measure their impact based on things like follower count, comments, and engagement level. Once you find your influencers, use their guidance to create inspirational campaigns that speak to your audience.
2. Increased Video Ads
Video content is gaining popularity at an incredibly fast pace.
Even before TikTok emerged into the social media spotlight, companies like Instagram experimented with ITV and short video snippets. YouTube rapidly took over as the best place to watch video content, and even Facebook pushed more users to produce video clips.
TikTok transformed the social sharing landscape with a convenient, agile way to share video content. Similar to the brief Instagram Stories or Snapchat Snaps that younger users were so fond of, TikTok videos are short, authentic, and straight to the point.
This kind of streamlined video content is a must-have for businesses moving forward. Around 75% of Gen Z customers say that their smartphone is their device of choice for entertainment. That means they’re keen to access video experiences produced for mobile users.
TikTok users spend around 52 minutes per day on the app, consuming one video after another. The younger generation’s familiarity with raw video content will pave the way for continued sharing of this kind in future social campaigns. That’s particularly true now that the whole world is more comfortable with video following the 2020 pandemic.
Work on your episodic-style video content now, and remember to keep it short and sweet, while highlighting the unique essence of your brand.
3. More Musical Promotion
For years, companies were so focused on text-based content and visuals, they overlooked unique opportunities within the audio world. Previously, videos posted on YouTube and Instagram were often automatically equipped with subtitles and captions. Businesses assumed that users would be scrolling through their content on mute.
Now, your audio can be just as engaging as any other aspect of your content. Music can make or break your chances of going viral with a TikTok campaign. Choosing the right tune for your clip will boost your ability to find new followers by pushing you into the environments where people are searching for video content.
The best way to make the most of your audio strategy is to pay attention to what’s trending. You can search for videos featuring popular music on TikTok. Which means, if someone’s looking for a song connected to your video, you’ll gain more reach.
You should also be thinking about the kind of image you’re trying to create for your brand through this platform. Your musical choices can say a lot about your brand.
4. Rise In Social Commerce
TikTok marketing is taking the advertising world by storm. Increasingly, companies are spending more time and effort investing in their TikTok strategies, and the social platform is taking notice.
As advances in social commerce continue, particularly focusing on younger generations, TikTok is ripe to become a valuable revenue stream. Staying on top of trending TikTok hashtags should be a major part of your strategy.
The TikTok Hashtag Challenge Plus solution allows brands to create sponsored hashtag channels to collect attention from younger audiences. The difference between this and the regular challenges is the challenge’s shoppable component, including a tab where users can purchase a product directly within TikTok.
The TikTok team also announced a partnership with Shopify recently. This move should simplify merchants’ lives and methods when it comes to reaching the younger audience. Shopify brands will be able to create, run, and optimize their campaigns straight from their Shopify dashboard after installing the TikTok app.
Creating video advertisements that are custom-made for TikTok is easier than ever. If you plan to get involved with social sales, it’s definitely worth checking TikTok out. You might be surprised by the number of companies that can rise to fame on this platform.
5. More Celebrities On TikTok
Finally, there’s no doubt that we’re going to see the continued rise of big names and influencers on TikTok. It’s taken a while for the A-list to start paying attention to this new environment, but many are now making their way into numerous hashtag challenges and global trends. Cosmo even released a list of some of the biggest celebs active on TikTok right now.
Notably, it’s not just the younger celebrities and those with an influence on the younger market that are making their way onto TikTok. Personalities like Arnold Schwarzenegger and Gordon Ramsey are also on the network. It’s becoming more and more common for people of all ages to use TikTok. After all, every generation loves an opportunity to keep up with what their favorite celebrities are doing.
Aside from the influx of new celebrities taking part in TikTok trends, we’ve also seen an increase in the number of less likely groups exploring TikTok’s capabilities. There are politicians on the platform today, as well as more unorthodox brand leaders and entrepreneurs. TikTok is quickly diversifying to become the go-to environment for everyone, be it non-profit companies or accounting firms.
Even if you never imagined your business as being one that could be successful on TikTok, now might be the time to reassess your strategy. This is a trend you don’t want to miss out on.
Leverage These Ongoing TikTok Trends
Though social media trends come and go, these five factors mentioned above are ready to withstand the test of time. From an increase in videos and influencer marketing to a higher number of celebrities on the platform and social commerce, there are tons of ways that you can still make sure your brand shines on TikTok by using the trends that began in 2020.
Don’t miss out on your chance to leverage the power of TikTok.