Rubio’s has closed out the year with several awesome initiatives.

On Cyber Monday, they debuted their online store which features a variety of Rubio’s gear for all ages. The items in the new online store represent the brand’s passion for coastal living and dedication to quality.

They place a lot of emphasis on sustainable products, from seafood to handmade salsas and guacamole. The current seasonal menu includes the Langostino Lobster taco and burrito, and, every Tuesday after 2:30pm, the Original Fish Taco sells for just $1.50 (Taco Tuesday, anyone?). In addition, if you’re looking for holiday gifts, you’ll receive a $5 coupon for every $50 you spend in giftcard purchases.

Their Facebook page showcases a ton of personality, and features a variety of content from gift card incentives, to giveaways, to quizzes and fill-in-the-blanks.

They also have a Facebook tab entitled “original stories” where people are asked to share their first original fish taco experience. Over 200 people have chimed in with stories ranging from sentimental to humorous — definitely a great way for the brand to create an emotional connection with fans.

rubios on instagram

A couple months ago, they encouraged diners to share photos on Instagram with the hashtag #ILoveRubios for the chance to win gift cards. With 94 pages of entries, it’s safe to say they excited fans and spurred a ton of engagement.

You can also find Rubio’s on Pinterest, where they showcase partnerships, events, sustainability, and some of the swag you can find in their online merch store.

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Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller