Revisit your 2020 SEO strategy to include these critical trends: voice search optimization, high-quality educational content, an increased focus on user experience, mobile-optimized websites, and image SEO to make way for visual search.
Should you use webinars or podcasts to diversify your content marketing strategy? The following strengths and drawbacks of each option can help you make an informed decision.
Customer service drives the hospitality industry forward. We take a look at some best examples of stellar customer service in the hospitality industry, including leading technologies and best practices that put smiles on the faces of modern customers.
Want to work from Vegas? As millions continue to work from home, MGM unveiled new “Viva Las Office” packages. They feature luxury accommodations, comfortable workspace, resort perks and air travel partnership with JSX.
Want to create content that is more shareable? Content intelligence can help turn data about content into actionable insights. Check out how you can leverage Content Intelligence to improve your content marketing and distribution efforts.
There are many ways to pivot business 2020. Find ways you can lift your brand experience digitally, make for a smoother customer-to-brand relationship, and take the power back so you’re best prepared for a crisis in the future.
Once you have your social presence established, it’s time to start thinking about growth. If you’re not seeing strong results from your social media marketing campaigns, here are 8 factors to consider to revamp your strategy.
Analyze your email marketing metrics from all angles to determine whether it worked or bombed. No single metric will give you a completely clear picture. Here are the KPIs on which you should focus when evaluating your email marketing efforts.
Visual search is set to become a viable alternative to text or voice search. Despite sounding similar to image search, it’s entirely different. How does visual search work? It’s when an image is used *instead* of a text term. Learn more about this and how it affects SEO in 2020.
Facebook is one of the most powerful social media channels for business, but organic reach always varies. Using Facebook groups allows you to learn from your consumers, gain group insights, create personal connections, and offer customer support.
When it comes to writing for SEO, learn how to maximize your content. Understand how SEO works, and know how to use effective keywords that flow naturally throughout the copy.
The process of starting a business involves discerning unmet needs in the market, writing a business plan, and designing new products or services. If you’re more entrepreneurial than artistic, solve your branding problems with dozens of creative tools available.
Customer experience is a pivotal component of marketing. The same digital trends and technologies that shift consumer expectations also create efficient solutions. Here are four of today’s top consumer preferences, and the technologies to use in order to meet them.
COVID-19’s impact on customers and employees of all sectors is profound. Here are a few ways COVID-19 has effected customer service, and reasons to respect employees during this time.
With 500 million active daily users, Instagram is the go-to platform for the food industry. But, how do you use Instagram to market your restaurant? Here’s a guide to getting on the ‘Gram – and getting it right with planning, posting, optimizing, and advertising.
Marketing during Coronavirus is tricky, and everyone is struggling to find the right balance. To help your business stay afloat during these uncertain times, here are a few clever, practical digital marketing strategies to help now and later.
In addition to increasing visibility and accessing a larger customer base, moving your offline business online makes you more competitive. There are many benefits to moving your offline business online. However, it may be overwhelming to start from the beginning. Here are six factors to consider.
One can produce class-leading solutions, but not know how to properly frame nor market those solutions. Explaining technology to a non-technical audience can be difficult. Here are four ways tech brands can connect with customers in 2020.
Seasonal SEO strategies are often overlooked, yet can be highly beneficial to explore. Here are some simple ways to boost your seasonal SEO traffic.
It’s challenging to know how to safely build your business in our ever-changing economy. To help you understand possible expansion strategies and how they can apply to your organization, here are nine ways to grow your business.