The General Data Protection Regulation (GDPR) is sets guidelines for the collection and processing of personal information. Hotels should take necessary action to safeguard personal data to avoid the financial repercussions that could result from lack of compliance.
With the onslaught of technology and the digital environment, the customer experience has improved dramatically. Omnichannel marketing is one of the major developments in enhanced customer experiences.
It can be hard and time-consuming to continuously come up with new ideas for great content. You can save time, effort, and resources by re-purposing content you’ve already created. Here are a few ideas for how to re-purpose old content for new audiences.
Never underestimate the power of good hospitality. Optimizing guest experience can provide many long-term benefits. Here are five ways to help guests feel at home.
Marriott International has always been ahead of the curve when it comes to social media and the travel industry. They’re partnering with social media sensation “Carpet Dad” for a new hotel marketing campaign to build brand awareness.
While many technological changes are positive, some are not. Here are a few of the ways tech is influencing the hospitality industry.
From blunders and missteps to plain-old poor decision-making, here are three of the top epic business fails from 2017 and what we can learn from them.
There is no tool more powerful than storytelling, and there are many ways storytelling can help increase restaurant sales. We look at some examples of businesses telling their stories.
You must be strategic about growing your social media following. Social media marketing also has a huge impact on customer satisfaction. Here are seven tips to increase your social media following and stay ahead of the competition.
The process of growing your online brand involves continually extending your domain of authority and influence and make your online presence increasingly compelling and competitive. Luckily, there are many strategies you can utilize to realize this objective. Here are three of them.
If you’re a company that targets millennials, influencer marketing may be your best bet. But before you Google the most influential bloggers, there are a few things to take into consideration.
The wedding industry is a large business driver for hotels. Many women use Pinterest to plan their big days, so Four Season Hotels and Resorts partnered with BridalGuide.com for a wedding-focused Pinterest contest.
It’s beneficial for hotels to employ sensory marketing tactics. By focusing on all the senses, you may be able to appeal to your guests on a more profound and memorable level.
DoubleTree launched its latest integrated marketing campaign, “Your Warm Cookie Awaits” which has refreshed creative, PR, social media, digital and other activations to inspire a more welcoming world.
Anyone interested in 2017 hotel trends and connecting with independent hotel leaders would be remiss to not consider this event! Independent Lodging Congress is in Brooklyn October 4-6.
Learn about the following five social media marketing trends and how they can help you maintain a relevant and profitable social media presence.
It’s cheaper to keep existing customers happy than to attract new ones. In order to build brand loyalty, you must match your specific users’ habits.
This is the first generation of digital natives and their buying and spending habits will be heavily influenced by how you appeal to them. Here’s what you need to know about marketing to Gen Z.
What are the most important elements of branding to bear in mind if you run a hotel, and how should you go about implementing them? Let’s explore.
Don’t miss the Independent Lodging Congress (ILC) taking place October 4-6 at the William Vale Hotel in Brooklyn. ILC is a place of discovery, collaboration and idea generation for owners and operators of independent hotels.