When it comes to the hotel industry, generating direct bookings and nurturing a base of loyal repeat guests is key to surviving and thriving. Email marketing is one of the ...
How do you get your Twitter followers to follow you on Snapchat? Here are a few tips.
So, you’ve already defined what you want your brand to be. You know what you want to say and what you want to communicate about your company. But you’re not ...
Your customer service representatives are the ones your customers will encounter when entering your establishment or when they have an issue.
Here’s a look at how the social media movement is influencing the restaurant industry — and vice versa.
CrownTV, whose easy-to-use digital signage software is designed with the user in mind, was the perfect fit for Gansevoort Hotels who had already been using digital signage in the elevators of their hotels.
Restaurateurs should take heart in inspiring their staff by implementing effective solid training with the right Point-Of-Sale (POS) systems.
As digital marketing evolves, so must your content marketing strategies. Having a mobile-friendly website, evoking emotion, using video, and outsourcing are a few waysto do so.
If you are in the hospitality industry, you might be looking for ways to entice more customers into your business or to keep your current customers happy. The acrylic Smartphone ...
Despite your best efforts to please all of the people all of the time, instances arise where that isn't the case. These can prompt the posting of a long, nasty ...
Here are actionable customer service tips on how to increase restaurant revenue. They include establishing standards, making upselling standard, and more.
The hospitality industry can benefit from tapping into the popular and vibrant Pokemon Go trend, and integrating it into their overall content marketing and social media strategies.
Every trend, when overused, becomes boring to users. Here are tips on how to use viral campaigns to your advantage, as well as some things to avoid.
People choose where to eat based on brands that stand out. Here are five ways to promote your brand and stand out from the crowd.
Event planning is evolving constantly thanks to the the emergence of new media opportunities. Event technology and social media sites like Facebook, Twitter, and LinkedIn are making the planning process ...
Email marketing is a substantial part of marketing for hotels. It allows properties to contact past, present, or potential guests and keep them informed of offers that may be relevant. ...
If your business isn’t outfitted with not only techy amenities but standard or expected amenities, too, you can say goodbye to millennial business. Here are four amenities that attract Gen Y customers.
Attracting new customers and cultivating interest among prospects are the keys of success in the restaurant industry, both of which can be achieved with inbound marketing.
The age of big data is great, but there is much to consider. The following issues must now be top of mind in the world of hospitality.
This infographic highlights facts and stats of millennial travel trends and how marketers can effectively reach them across multiple outlets and platforms.