Featured Blog Posts

Five Ways Hotels and Restaurants Can Leverage Social Proof

Social proof is a principle in psychology that suggests we look to others when making a decision. If we’re uncertain about which course of action to take, we follow the lead of our peers, and even strangers. If others are doing something, it makes sense that we should do it…

Your Guide to the Business of Mother’s Day

Mother's Day is around the corner, creeping up on both consumers and brands alike. And even though, year after year, the majority of presents are bought super last minute, consumer spending on Mom is off the charts! And why shouldn't it be? The wonderful women in our lives are worth…

How to Leverage the History of Your Hotel Brand

One of the secrets to moving forward with your hotel marketing strategy is moving backward. It may sound strange at first but it’s true. Your brand’s history has the potential to attract new guests and keep them coming back year after year. Getting them to click that "Book Now" button…

How Restaurants Can Get Started on Instagram, Snapchat, and Periscope

Keeping up with the latest social media platforms can sometimes seem impossible. There are plenty of networks to choose from, all with their own user base. Most importantly, they all come with distinct opportunities. Depending on your target demographic, you could reach many potential customers using the new social media platforms. Snapchat, Periscope,…

Disneyland-area Hotel Sets the Social Media Bar High

Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.

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