What’s it going to take to consistently light up the "No Vacancy" sign? Hotels face an ever-rising tide of competition. For one, the sharing economy is a highly tech-savvy trend attempting to lure travelers purely through online innovation. Hotels need to fight back. But how? Your website is a great…

While a customer's need for certain products will certainly get them in the door, it's the contests and giveaways that create major buzz for your business. But make sure that buzz is positive and worth the energy when planning your next social media contest. Here are some tips and tricks,…

Social proof is a principle in psychology that suggests we look to others when making a decision. If we’re uncertain about which course of action to take, we follow the lead of our peers, and even strangers. If others are doing something, it makes sense that we should do it…

Mother's Day is around the corner, creeping up on both consumers and brands alike. And even though, year after year, the majority of presents are bought super last minute, consumer spending on Mom is off the charts! And why shouldn't it be? The wonderful women in our lives are worth…