Featured Blog Posts

3 Ways to Use Twitter Support to Deliver Better Customer Service

Apple launched a Twitter account dedicated to customer service this March, which reflects the fact that Twitter is increasingly becoming a customer service platform. Twitter recently launched new features that make it easier for customers to move from public tweets to private messages to customer feedback when communicating with businesses.…

How to Reach Followers on Different Social Media Outlets

Keeping tabs on all your social media channels as the number of popular social media outlets rises can feel like you’re taking one step forward and two steps back. Planning dashboards such as Hootsuite and SproutSocial help you keep track of your posts to different outlets, but not all social…

Top 5 Digital Marketing Challenges in the Cruise Industry

Digital marketing in the cruise industry is vitally important. Like everyone else, cruiselines and travel agents are striving to have a digital marketing strategy in place. However, the cruise industry in particular is full or paradoxes and pitfalls, and it's nearly impossible to get it right without any complications. Here…

Five Reasons to Use Google Alerts

“Google Alerts” is a content monitoring system that notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected. It’s a great, straightforward way to gather content for social media channels for several reasons.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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