Featured Blog Posts

Take Your Facebook Video Marketing to the Next Level

Did you know 50% of all mobile traffic relates to video content? Video content has become a huge catalyst for e-commerce in the hospitality space, and, if you need more evidence the future of content marketing is video, an Invodo study suggests that 74% of all web traffic will be…

A Hospitality Program Looking Toward the Future

The hospitality industry is one of the fastest-growing in the nation thanks to a rise in domestic travel and more international visitors. It’s expected that thousands of positions in the next 10 years will come available for hospitality workers who have optimal training in a wide range of skills. Chicago’s…

TripAdvisor at 16 – A Look Back at the World’s Largest Travel Platform

TripAdvisor is a travel industry giant. It is the platform that travelers seek out when they want to know if a hotel is worth the price by comparing peer reviews. It is the forum where travelers swap tips on where to visit in what country and at what time of…

New Orleans Marriott Re-imagines Interactive Instagram Campaign

Millennials and other travelers are no longer learning about their destinations by reading a guidebook, trusting a print ad, or believing everything they see on a company’s corporate website. Instead, they’re basing their choices on envy-inducing Instagram feeds featuring recent trips, which has coined its own term: “The Instagram Effect.”…

The Food Truck Phenomenon

In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.

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Disneyland-area Hotel Sets the Social Media Bar High

Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.

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