Analyze your email marketing metrics from all angles to determine whether it worked or bombed. No single metric will give you a completely clear picture. Here are the KPIs on which you should focus when evaluating your email marketing efforts.
Visual search is set to become a viable alternative to text or voice search. Despite sounding similar to image search, it’s entirely different. How does visual search work? It’s when an image is used *instead* of a text term. Learn more about this and how it affects SEO in 2020.
Facebook is one of the most powerful social media channels for business, but organic reach always varies. Using Facebook groups allows you to learn from your consumers, gain group insights, create personal connections, and offer customer support.
When it comes to writing for SEO, learn how to maximize your content. Understand how SEO works, and know how to use effective keywords that flow naturally throughout the copy.
The process of starting a business involves discerning unmet needs in the market, writing a business plan, and designing new products or services. If you’re more entrepreneurial than artistic, solve your branding problems with dozens of creative tools available.
Customer experience is a pivotal component of marketing. The same digital trends and technologies that shift consumer expectations also create efficient solutions. Here are four of today’s top consumer preferences, and the technologies to use in order to meet them.
With 500 million active daily users, Instagram is the go-to platform for the food industry. But, how do you use Instagram to market your restaurant? Here’s a guide to getting on the ‘Gram – and getting it right with planning, posting, optimizing, and advertising.
In addition to increasing visibility and accessing a larger customer base, moving your offline business online makes you more competitive. There are many benefits to moving your offline business online. However, it may be overwhelming to start from the beginning. Here are six factors to consider.
One can produce class-leading solutions, but not know how to properly frame nor market those solutions. Explaining technology to a non-technical audience can be difficult. Here are four ways tech brands can connect with customers in 2020.
It’s challenging to know how to safely build your business in our ever-changing economy. To help you understand possible expansion strategies and how they can apply to your organization, here are nine ways to grow your business.
It’s critical to know what social media channels are popular right now. Here’s an overview of new social media platforms, how they each work, and why they’re well-received. Explore these options to find which will most benefit your organization, and help reach your target audience.
COVID19 has made a huge impact on digital marketing, and the long-term effects are still unknown. The two key areas to consider when making decisions about advertising campaigns are changing customer habits and impacts on industries.
In a world driven by social media and online search, sales tactics are essential to generate revenue. Marketing teams have more opportunities to create innovative campaigns to boost sales. Here are 9 hospitality sales tips that combine classic techniques with modern practices.
Marketing your business online helps you boost brand awareness, expand your community, and sell more products and services. People who are interested in your content are more likely to convert. Check out these quick and easy tips on how to drive quality traffic to your website.
The hospitality industry has been hit hard by COVID-19, and it’s difficult to see silver linings in immense uncertainty and tragic circumstances. Here are 10 inspirational ways the hospitality industry is embracing positivity.
Creating an Instagram strategy is no longer optional. You must create compelling video content that can hold attention. It must be entertaining, lucid, and meet customers’ needs. Here are 7 tricks to ensure you have a compelling video content strategy:
While nothing can stop the fallout of COVID-19 for hotels, there are several strategies that can help keep business afloat during this time. Focus on reputation management. Develop a prevention and recovery plan. Apply other effective marketing techniques.