Readability and strategic structure are pivotal in determining the potential success of a given piece of content. There are a few paths to follow to develop strong, SEO-optimized content.
Do you use social media to engage your customers? Check out this infographic featuring insight on how to boost your branding through social media engagement. It covers stats and facts about social media, specific platforms, and the relationship between social media use and brand engagement.
Is blogging part of your digital marketing strategy? It’s a simple, cost-effective way to reach a wide array of readers. Most successful brands and people use blogs to build trust between their brand and the public. Here are four reasons blogging is beneficial for business.
API, or application programming interface, is an SEO tool to consider. The right API can identify local directories, mobile-friendliness, usability, and crawl errors to help optimize your SEO strategy. Here are a few benefits of applying API to your SEO efforts.
User-generated content (UGC) is a powerful tool for your marketing arsenal. You’re missing an opportunity if you don’t take advantage of the reviews, photos, posts, and other content your customers produce. Here are 5 benefits of user-generated content, along with some specific examples.
Brands can use a variety of tricks and hacks to stand out. But all should respect the fundamental rules of social media marketing. Here are 7 laws of social media marketing that will help ensure the long-term success of your campaigns.
Email marketing is a useful way to stay in touch with your audience. Benefits include increases in conversions, list growth, ROI, and click-throughs.How do you build an organic email list? Urge your website visitors to sign-up. Create easy subscriptions and offer valuable incentives to encourage visitors to sign up.
Business must adapt to new ways of interaction in order to survive the pandemic. QR codes are making a comeback as they provide touchless options for businesses. Let’s talk about QR codes and how they’re helping businesses to pivot their marketing during COVID-19.
Many people find healthcare professionals through online searches and platforms. Here are three methods to consider for digital marketing in the medical industry.
Micro marketing is an effective marketing tool that makes businesses more appealing to specific consumer segments. In 2020, that may be just what you need to stay on top of your game.
We explore 3 ways Americans adjusted travel expectations to accommodate their health and safety. Hospitality professionals should align their marketing plans with COVID-19 travel trends to accommodate the changing needs and expectations of travelers.
There are many ways to encourage people to stay on your website longer. Here are nine tricks and tips to reduce bounce rates and increase customer engagement.
To maximize your SEO efforts, use underrated link building tactics like interviews, resource pages, partner links, HARO, image reclamation, profile links, linking out/ego bait, second tier link building, and media events.
Check out this list of six ideas for Instagram Stories to make your brand stand out. Implement these Instagram Stories ideas, and you’ll have users flocking to your products and or services in no time.
Should you use webinars or podcasts to diversify your content marketing strategy? The following strengths and drawbacks of each option can help you make an informed decision.
Customer service drives the hospitality industry forward. We take a look at some best examples of stellar customer service in the hospitality industry, including leading technologies and best practices that put smiles on the faces of modern customers.