The modern traveler has different needs from the traveler of the past. Travelers today are mobile-dependent and they expect on-demand, immediate service. Most importantly, they expect a high level of ...
Here are a few ways virtual reality is currently being used and other ways it can be implemented among the hospitality industry.
Smith Micro’s intelligent policy-on-device platform with premium voice, video, and content monetization services, provides new opportunities to engage consumers.
Have you ever wondered how much data is created on your favorite social sites? Now you can check it out by using the “Social Media in Real Time” counter.
Here are 10 ways restaurants can reach more customers online, in person, and through various unique restaurant marketing tactics.
Marketing isn’t a one-size-fits-all solution. There are many things you can do to optimize your marketing efforts. Here are 4 types of marketing to consider.
You have to market yourself well in a niche industry in order to reach your customers. Here are some tips for using the web to market your niche business.
Google continues to innovate and change constantly. MWI’s nifty infographic conveys where things started and where they are now.
Here’s how Marriott and Starwood approached using snapchat for hotels and how other hotels can take their Snapchat marketing to the next level.
Here are tips on identifying your customer acquisition cost metrics and implementing digital strategies to lower the cost of customer acquisition.
Hotels becoming greener, healthier, and offering free WiFi are among the millennial-geared elements affecting hospitality marketing in 2016.
The popularity and reach of online review platforms has grown rapidly. Hotels need to ensure they have a flawless online reputation. 85% of travellers read up to 10 reviews 78 ...
You need powerful and compelling content to draw people to your website. Here are 8 qualities of great content and how to write compelling headlines.
Here are a few examples of hardware and software your marketing team can use to enhance your social media presence and build your network.
LA agency High Wide & Handsome hired renowned food blogger Julie Lee of Julie’s Kitchen to be the agency’s “food artist-in-residence.”
The holidays are upon us, which means it’s time to get moving with your holiday marketing campaigns.
Buying is an inherently emotional act. When a customer decides on a purchase, they go about it not through a series of rational thought, but because of how it made them feel. Here’s how you can form a positive emotional connection through your social media channels.
The holiday season is fast approaching and it’s never too soon to start holiday marketing. Here are 4 ways hospitality industry can leverage holiday marketing on social media.
The cloud is an excellent platform for organizing and collecting services in one place, even services that aren’t natively connected to one another.
A look at some of the business challenges technology can address in the hospitality industry and how new innovations are changing the game for hospitality pros.