You have to market yourself well in a niche industry in order to reach your customers. Here are some tips for using the web to market your niche business.
Google continues to innovate and change constantly. MWI’s nifty infographic conveys where things started and where they are now.
Here’s how Marriott and Starwood approached using snapchat for hotels and how other hotels can take their Snapchat marketing to the next level.
Here are tips on identifying your customer acquisition cost metrics and implementing digital strategies to lower the cost of customer acquisition.
Hotels becoming greener, healthier, and offering free WiFi are among the millennial-geared elements affecting hospitality marketing in 2016.
The popularity and reach of online review platforms has grown rapidly. Hotels need to ensure they have a flawless online reputation. 85% of travellers read up to 10 reviews 78 ...
You need powerful and compelling content to draw people to your website. Here are 8 qualities of great content and how to write compelling headlines.
Here are a few examples of hardware and software your marketing team can use to enhance your social media presence and build your network.
LA agency High Wide & Handsome hired renowned food blogger Julie Lee of Julie’s Kitchen to be the agency’s “food artist-in-residence.”
The holidays are upon us, which means it’s time to get moving with your holiday marketing campaigns.
Buying is an inherently emotional act. When a customer decides on a purchase, they go about it not through a series of rational thought, but because of how it made them feel. Here’s how you can form a positive emotional connection through your social media channels.
The holiday season is fast approaching and it’s never too soon to start holiday marketing. Here are 4 ways hospitality industry can leverage holiday marketing on social media.
The cloud is an excellent platform for organizing and collecting services in one place, even services that aren’t natively connected to one another.
A look at some of the business challenges technology can address in the hospitality industry and how new innovations are changing the game for hospitality pros.
If you don’t provide WiFi to your customers, you’re missing benefits free internet access provides. Here are 5 benefits of restaurants offering free WiFi.
Here are new ways social media sites are encouraging businesses to enhance their customer experience and convert traffic and engagement to actual revenue.
Understanding how to present your destination is key. If you’re looking to market to Chinese tourists, here are a few ways to do so successfully.
Providing excellent service and quality products are only half the battle. Here are tips to bring customers in to your restaurant, bar, or lounge, and keep them coming back for more.
As a customer, using social media can be a great way to get in touch with a company. As a business, social media for customer relations is essential.
Here are some successful tactics national parks are using to increase customer engagement, improve customer service management and attract more people overall to the parks.