Marketing to millennials can be tricky. These 17–36-year-olds are 2.5x more likely than other generations to be early adopters when it comes to technology. They’re also, of course, connected—to the internet, to their devices, to social media platforms. 
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The customer journey reveals a lot. But marketing is not linear, as funnels and even customer journey maps fail to account for the way sales happen. Marketing hourglasses come closer to understanding the interconnections, but the buying process is really more of a loop.
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Fall is here, which means hotels are prepping for the holiday season. Then comes the new year when hoteliers will face new challenges and changes. Staying ahead of guest expectations will ensure you provide the best experience. Here are 7 hotel trends to watch in 2019.
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It’s easy for consumers to point out bad customer service. But what about good customer service? Sometimes it doesn’t get any (or enough) recognition. Salesforce put together this overview of customer service lessons from Apple and Spotify.
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Yelp has the reputation for being the review site that matters most to restaurants, but a recent study suggests change is coming. Google Business Listings gain new reviews faster than any other review site including Yelp, TripAdvisor, Facebook and Foursquare. In fact, Google appears to outpacing Yelp by almost 200%.
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