Ritz Carlton Debuts First Social Film Series

At the beginning of September, Ritz Carlton introduced a social film series: A Ritz-Carlton Reserve Adventure. Each day on their social media channels, they featured a clip from the new social film series, leading up to a full reveal of the entire film.

The story is centered on a woman named Alice and her travel adventures. The social media posts were written from the traveler Alice’s perspective and focused on her thoughts and discoveries as she traveled to Ritz-Carlton Reserve resorts in exclusive destinations worldwide.

The series' sneak previews were shown exclusively via Ritz's social channels. On Friday, September 12, the entire video was unveiled on The Ritz-Carlton Reserve Tumblr page.

“We have the most engaged audience of Ritz-Carlton fans and followers across social media channels that any brand could wish for. Therefore, it is a pleasure to have created something truly unique and tailored for this valuable group,” said Ed French, Chief Sales and Marketing Officer for The Ritz-Carlton.

“At a Ritz-Carlton Reserve, the service philosophy has been carefully crafted to help individual guests unlock the secrets of individual places. It is a philosophy that successfully reveals the personality of each unique location to create unforgettable experiences. The video series has been designed to take our social media audience on a journey around these beautiful destinations.”

Travelers are encouraged to share their travel memories using the hashtag #RCMemories. In July, the global luxury hotel company began showcasing the other side of the stories by providing a social environment for guests to share their favorite Ritz-Carlton vacation memories.

Ritz Carlton will feature a selection of user photos on Instagram and on their website's ‘Your Memories’ section.