ritz-carlton-social-film-seriesAt the beginning of September, Ritz Carlton introduced a social film series: A Ritz-Carlton Reserve Adventure.

Each day on their social media channels, they featured a clip from the new social film series, leading up to a full reveal of the entire film.

The story is centered on a woman named Alice and her travel adventures. The social media posts were written from the traveler Alice’s perspective and focused on her thoughts and discoveries as she traveled to Ritz-Carlton Reserve resorts in exclusive destinations around the world.

The sneak previews of the series was shown exclusively on via Ritz’s social channels. On Friday, September 12, the entire video was unveiled on The Ritz-Carlton Reserve Tumblr page.

“We have the most engaged audience of Ritz-Carlton fans and followers across social media channels that any brand could ever wish for. Therefore, it is a pleasure to have created something truly unique and tailored for this valuable group” said Ed French, Chief Sales and Marketing Officer for The Ritz-Carlton.

“At a Ritz-Carlton Reserve, the service philosophy has been carefully crafted to help individual guests unlock the secrets of individual places. It is a philosophy that successfully reveals the personality of each unique location to create unforgettable experiences. The video series has been designed to take our social media audience on a journey around these beautiful destinations.”

Travelers are encouraged to share their travel memories by using the hashtag: #RCMemories. In July, the global luxury hotel company began showcasing the other side of the stories by providing a social environment for guests to share their favorite Ritz-Carlton vacation memories.

Ritz Carlton will feature a selection of user photos on Instagram and on the ‘Your Memories’ section of their website.

Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller