Imagine indulging in the unexpected and luxurious offerings of Las Vegas WHILE sustaining energy as well.
I was pleasantly surprised to learn ARIA Resort & Casino has done its part in ensuring their hotel is built on the basis of maintaining green initiatives without compromising the elegance and lavish lifestyle it embodies.
Throughout the development and construction of the resort, the team had one goal in mind: to create a destination that would not only be built in an environmentally sustainable manner, but would operate every day with the same commitment to conserving natural resources.
At ARIA, our commitment to a sustainable environment affects every aspect of our day-to-day operations, leaving you free to indulge without guilt or regret. We have captured the energy and diversity of the City of Entertainment, bringing you the best of sustainability and luxury for a Las Vegas experience you will never forget.
Aria has also used their “ARIA. This Is How We Vegas™” campaign to spread the word.
The ad campaign, created by created by Eleven Inc, highlights the many unexpected indulgences guests discover during an ARIA stay.
At the centerpiece of the campaign are three artistic and arresting commercials shot by renowned photographer, filmmaker and artist Luke Gilford.
As example, their video featuring the Chef’s popular red velvet pancakes has over 80,000 views.
The #HowWeVegas hashtag is an integral part of their social media efforts and is widely used by both Aria and visitors alike.
They have been able to use this campaign to highlight guest experiences and what sets them apart from other Vegas resorts, and drawing attention to their pro-active sustainability efforts does the same.