When it comes to the hotel industry, generating direct bookings and nurturing a base of loyal repeat guests is key to surviving and thriving.

Email marketing is one of the best tools that hotels have within their repertoire for reaching their audience and enticing potential guests with discounted rates, promotions, and packages.

If you’re wondering how to use social media to grow your email list, there are numerous ways to do so.

But once you have the list, what are the best ways to use it?

How can you ensure that your email campaigns will accomplish your objective to generate direct bookings and drive revenue?

The following infographic from Revinate highlights five types of emails that will do just that!

From travel guides to holiday discounts, these emails will remind potential guests why it’s a great time to travel and offer them deals that they can’t pass up.