How to Target the “Always-On” Consumer
As our world becomes increasingly more reliant on living digitally at home, at work, and everything in between, businesses must make a change in the way they approach consumers.
People are living digitally at home, at work and everywhere in between. Consumers are looking to be targeted at the right time and place as well as in the right context.
Most consumers expect businesses to know when that time is. This new demand offers businesses a chance to connect with consumers 24/7.
The issue lies in when and how to target these consumers. 57% of consumers are more likely to pay attention to companies if they are contacted at the right time and in the right context, and 52% of consumers expect businesses to know when this time is.
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Nearly 50% of consumers know that companies benefit from their data but they do not know how to trade it for value in return.
However, it is worth noting, 75% of consumers want companies to delete their data after a certain period of time.
It really is a balancing act and this info-graphic describes the five key demands of the 'Always-On' consumer so companies can begin targeting them on terms the modern consumer understands.
The following is infographic from The CUBE goes into when and how to target these consumers and their needs:
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