Thanks to machine learning, chatbots can easily recognize customers and their motivations. They can also be more efficient and play a critical role in building a stronger digital bond with your customers.
“Growth hacking” is a popular term these days. For many, though, it’s easier said than done. When it comes to social media, several tried-and-true public relations practices can create effective growth hacking strategies. Here are three key public relations tactics that can help lead to significant growth on social media.
Marketing to millennials can be tricky. These 17–36-year-olds are 2.5x more likely than other generations to be early adopters when it comes to technology. They’re also, of course, connected—to the internet, to their devices, to social media platforms.
The team at Hotjar conducted a study to learn what successful companies are doing differently in regard to customer service. Here’s what you can do to improve your company’s customer experience in 2019.
Calls-to-Action are the final gateway before website visitors become paying customers. This infographic shows the five most-used CTA designs on the Internet along with the explanation of how each design works.
It’s easy for consumers to point out bad customer service. But what about good customer service? Sometimes it doesn’t get any (or enough) recognition. Salesforce put together this overview of customer service lessons from Apple and Spotify.
MGM Resorts in Las Vegas just introduced the most hassle-free resort experience! Their mobile app now allows mobile, self check-in. Until now, other hotel groups with mobile check-in required advanced notice. Now, guests have near-instant access to their rooms.
Indivigital recently published a report on the Facebook performance of leading brands. The Facebook study concluded the world’s top 100 brands have an average engagement rate of 0.12 percent on Facebook. The average engagement rate with 74 outliers removed is 0.10 percent.
If you want to know how to use social media to market your resort, review Westgate Resorts. Through interactive elements, effective calls-to-action, user-generated content, and more, they effectively use social media to sell their resort experience.
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