CUSTOMER RELATIONS
How To Turn Negative Social Media Comments Into Positive Marketing
Social media is awash with opinions and controversy. You can navigate the tumultuous digital waters better by learning...
Category: Psychology
CUSTOMER RELATIONS
CUSTOMER RELATIONS
The ROI of Leveraging Corporate Social Responsibility
Consumers now hold corporations to the same level of integrity to which they hold themselves. If a brand...
CUSTOMER RELATIONS
A Guide to Inbound Marketing Best Practices
From customer segmentation to post-sale emails and SEO to social media, the core principle behind each is the...
CUSTOMER RELATIONS
5 Effective Ways to Build Social Proof for Your Restaurant
Social proof is the driving force behind why we do the things we do. Make your brand stand...
CUSTOMER RELATIONS
How to Use Social Proof in Your Marketing Strategy
Seeing that a large group of people behaves in a certain way, individuals perceive their actions as the...
PSYCHOLOGY
9 Tips for Civil Conversation Between People Who Disagree
In today's political environment, the potential for conflict has never been greater. For this reason, it has become...
PSYCHOLOGY
How to Adapt and Thrive in a Changing World
As innovation accelerates, we must learn to adapt. It's also critical to integrating adaptability into organizational structures. This...
COVID-19
10 Digital Marketing Strategies to Try
2021 digital marketing trends revolve around two concepts. They're distinct but almost contradictory. The first is a general...
AIRLINES
10 Inspirational Hospitality Industry Stories During COVID-19
The hospitality industry has been hit hard by COVID-19, and it's difficult to see silver linings in immense...
PSYCHOLOGY
Psychology of Selling: 7 Psychological Triggers To Boost Sales
Marketing provides the opportunity to develop insightful strategies to make sales. Psychology is a valueable tool in that...
EMAIL MARKETING
3 Reasons The Hospitality Industry Should Market to Gen Z
While there's a strong focus on marketing to millennials, the hospitality industry has shifted a lot of attention...
CUSTOMER RELATIONS
5 Psychological Theories to Boost Restaurant Marketing
Psychology-based marketing allows you to reach customers in a different, most personalized way. As a result, your marketing...