Is traditional marketing or influencer marketing best for your business? In this comprehensive guide, we examine the various aspects of both types of marketing along with each’s pros and cons. Make an informed decision on which type best fits your overall marketing goals.
As social media increases in popularity, marketers must evolve and find new strategies to grab people’s attention. When done right, influencer marketing helps to effectively reach your target audience and make your brand visible to potential customers. To ensure you’re on the right track, avoid these common influencer marketing mistakes.
Will influencer campaigns become part of your marketing focus this year? More users are shopping on social media and experts believe the social commerce industry will reach $80 billion by 2025. Influencers play a large role in social buying trends. Here are the latest influencer marketing trends to watch for in 2022.
Have you considered an influencer marketing strategy? It’s a popular tactic in the realm of social media marketing. However, it comes with its own set of challenges. Here are four of the biggest influencer marketing challenges, and how you can overcome them.
User-generated content (UGC) is a powerful tool for your marketing arsenal. You’re missing an opportunity if you don’t take advantage of the reviews, photos, posts, and other content your customers produce. Here are 5 benefits of user-generated content, along with some specific examples.
Brands can use a variety of tricks and hacks to stand out. But all should respect the fundamental rules of social media marketing. Here are 7 laws of social media marketing that will help ensure the long-term success of your campaigns.
Micro marketing is an effective marketing tool that makes businesses more appealing to specific consumer segments. In 2020, that may be just what you need to stay on top of your game.
Check out this list of six ideas for Instagram Stories to make your brand stand out. Implement these Instagram Stories ideas, and you’ll have users flocking to your products and or services in no time.
There are many ways to pivot business 2020. Find ways you can lift your brand experience digitally, make for a smoother customer-to-brand relationship, and take the power back so you’re best prepared for a crisis in the future.
