With the rise of social media, a new kind of celebrity emerged: the social media influencer. This introduces a new concept called influencer marketing. Influencer marketing works for most industries, and especially for travel. Influencers are fantastic content creators and their content can make businesses more relatable and attractive to potential customers.
Marketing to millennials can be tricky. These 17–36-year-olds are 2.5x more likely than other generations to be early adopters when it comes to technology. They’re also, of course, connected—to the internet, to their devices, to social media platforms.
Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants.
Marriott International has always been ahead of the curve when it comes to social media and the travel industry. They’re partnering with social media sensation “Carpet Dad” for a new hotel marketing campaign to build brand awareness.
If you’re a company that targets millennials, influencer marketing may be your best bet. But before you Google the most influential bloggers, there are a few things to take into consideration.
If you want to learn how to start a restaurant, you need to come up with a solid business plan and learn from restaurant owners that succeeded. Here are 25 tips on how to start a restaurant.
Here’s your guide to the top three social media outlets and ways to master each one to better serve your customers and increase sales.
Here’s how Marriott and Starwood approached using snapchat for hotels and how other hotels can take their Snapchat marketing to the next level.
LA agency High Wide & Handsome hired renowned food blogger Julie Lee of Julie’s Kitchen to be the agency’s “food artist-in-residence.”