Travel + Leisure has announced the winners of its first Social Media in Travel + Tourism Awards (SMITTYS).

The 28 winners were selected by a panel of social media and travel industry pros including Jonathan Crowley, Director of Business Development at Foursquare; Porter Gale, Virgin America’s former VP of Marketing; Peter Shankman, consultant, blogger, founder of Help A Reporter Out (HARO); Clara Shih, CEO of Hearsay Social; Sree Sreenivasan, Professor and Dean of Columbia’s School of Journalism; and Andrew Zimmerman, Creater and Host of “Bizarre Foods” on The Travel Channel.

Travel + Leisure SMITTYS

Eligible entrants included hotels and resorts, cruise lines, airlinestravel boards/CVBs, attractions, tour operators as well as car rental agencies.

The judges sifted through hundreds of submissions across three categories: Best Use of a Social Media Platform, Best Single Social Media Promotion, and Best Social Media Promotion of Travel Deals.

The full SMITTYS winner list can be viewed online. A few of the winners included Joie de Vivre’s “Singing for an Upgrade” contest as well as JetBlue‘s GoPlaces Facebook app.

“Pinterest, Twitter, Foursquare, Facebook, Instagram, and a myriad of other social media sites have become powerful tools for sharing and recording our travels,” said Nancy Novogrod, editor in chief of Travel + Leisure. “The winners of the first-ever SMITTYS are companies that are using social media creatively to enhance the travel experience for their customers and clients.”

The SMITTYS will also be featured in the Travel + Leisure July 2012 Strategies section “How Social Media Will Change the Way You Travel,” available on newsstands June 22, and in the July digital editions.

Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller