Tea Brands Taking Social Media by Storm

The business world is rapidly evolving, and marketing is no exception. In fact, marketing is one of the fastest-changing aspects of business. As a result, social media is becoming an increasingly important tool that all businesses should use. The beverage industry has used social media in innovative ways, and a few tea companies are leading their competition on social media. (Note: the order of this list is not indicative of the ranking of which tea brands are most successful on social media!)

1. Starbucks Coffee

Although Starbucks Coffee is primarily, as its name suggests, a coffee company, it also sells a lot of tea. Because of its incredible popularity in America, as well as in almost every other country in the world, it’s no surprise they lead social media efforts in tea, even though their focus is on coffee. Starbucks is active on Facebook, Twitter, and YouTube, and continually offers online promos.

2. Honest Tea

According to their mission statement, “Honest Tea seeks to create and promote great-tasting, truly healthy, organic beverages. We strive to grow our business with the same honesty and integrity we use to craft our products, with sustainability and great taste for all.” Honest Tea’s main marketing focus is green business practices. Because of this organic focus, they appeal to a younger generation, making it even more important for Honest Tea to participate in social media.

3. Lipton Tea

You’ve heard Lipton before, and there’s a reason for it! Lipton Tea is a company known for its long-term success. They are a well-recognized tea company because they have been in the industry for a long time and offer a wide variety of tea products developed over the years based on their fans’ tastes. It’s important and beneficial to the company that Lipton has continued to develop and update their marketing plan instead of leaving it the same. By using social media like Facebook and Twitter—and excelling at it—they have set themselves apart from other tea companies.

4. Arizona Tea

Like Lipton Tea, Arizona Tea has been around for a long time. One of Arizona Tea’s main marketing stances is their natural ingredients. This, much like Honest Tea’s marketing plan, draws in a younger, more progressive and environmentally conscious target market. So social media is, once again, an incredibly important outlet for them. Arizona Tea participates in social media, including Facebook, Twitter, YouTube, Pinterest, FourSquare, Tumblr, and PhotoBucket. Because of its wide variety of points of engagement on social media, Arizona Tea is making the best use of social media and is the most influential on these marketing platforms.

5. Big Train

You may not be familiar with Big Train, but it has been around since 1991 and is a major powerhouse in chai tea mixes. From coffee drinks to quick-mixes, it’s a leader in revolutionary and delicious beverages. The company is passionate about entrepreneurial movements and is active on both Facebook and Twitter, offering updates and fantastic Friday giveaways. Big Train caters to all ages through its social media by highlighting its products and talking directly to its fans. We’re living in a world where even the foods we eat and beverages we drink are promoting themselves in artistic ways. From Lipton Tea’s creative, celebrity-driven commercials to Peace Tea’s fantastic tweets, tea brands are quickly climbing the social media ranks in popular culture. Which is your favorite? – Author Bio: This post was contributed by Jessica Hernandez, an environmental advocate and a contributing author.