Hotels are using social listening tools to monitor online conversations, in real-time. Here are some top hotels on social media and what they’re doing to optimize their presences.
Here are some compelling reasons why your hotel needs Instagram, as well as some of the benefits of the new Instagram 6.0.
Here are 6 tech trends for the hospitality industry to keep in mind in 2014 that follow themes of personalization, integration, and ease of access.
There are a variety of ways that hotels and restaurants can optimize social media. They include hosting events; humanizing their brands; managing customer service; nurturing communities; and offering value.
Facebook graph search provides users with a Facebook version of what most of us do in Google, only it makes the results hyper-relevant.
With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months.
Knowing to whom you’re speaking, establishing trust, and telling stories are some ways to find and establish your most desired voice on social media.
With Pinterest Place Pins, photos are assigned pin points on a map that features detailed information about the location, including the exact address and contact location.
Here are some tips on how to keep review responses professional, and not risk damaging your reputation by responding aggressivily to negative reviews.
With over 80 million members in the United States alone, the Millennials–aka Generation Y–are the most rapidly growing consumer segment. What are the best ways to to market to millenials on social media?
How do you make guests feel valued? One way is to utilize a new technology like the one offered by GuestDriven.
Aloft’s innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door.
Public relations is the art of maintaining one’s image and reputation. Social media has opened up all new possibilities for PR and the hospitality industry.
Thanks to Big Data and the new technologies designed to make sense of it all, the hospitality industry can extract valuable bytes of information.
Airlines are engaging more people through social media than any other sector within the travel industry.
With more hotels, resorts and private residences being added to its robust pipeline, Four Seasons continues to expand its influence and global footprint.
Tripoto has taken a crowdsourced approach to creating itineraries and also focuses on providing the best tools for travel bloggers to create those itineraries.
A recent survey conducted by Travel Technology Europe showed that 71% of the people who responded believe that social media, specifically sites like Facebook and Twitter was essential to their business.
Here are some of the hot digital trends for hotel marketing in 2014.
In order to win over these potential clients, travel agents must provide them with compelling reasons to use their services. And many are choosing to share these “compelling reasons” through social media marketing.