It is important for companies to recognize the significant role that “social proof” plays in the decisions of their customers, and to use it to their own advantage.
Qantas and KLM airlines have instituted technology and personnel that allows them to easily monitor digital conversations posted on social media. Rather than doing a search by keyword, the airline’s customer care teams monitor via GPS co-ordinates.
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and Starwood Hotels & Resorts Worldwide, Inc. recently announced an industry-leading integration with Instagram on all of its websites worldwide.
The 2014 Santos Tour Down Under will be held in Adelaide and regional South Australia from January 19-26. The team has been tracking the #PuppetPeloton – a fun promotional gag that can traveling around Australia.
Four Seasons Hotels and Resorts is among the first companies to receive early launch access to Pinterest’s Place Pins, a new Pinterest feature that encourages exploration by adding details such as the address of the place and phone number to Pins associated with locations.
Incorporate these effective strategies into your marketing plan for short- and long-term results. Here are 5 ways social media can enhance guest experience.
Expedia.com is the platinum sponsor of Passports with Purpose, a community fundraiser powered by travel bloggers that aims to raise $115,000 for buildOn.
Kendall’s School of Hospitality Management, the top hospitality program in Chicago, has released its trends outlook for the hospitality industry in 2014.
The whole world has gone social. With social media platforms becoming increasingly crowded, companies must come up with novel ways to draw attention to themselves. The hotel industry has been particularly creative in devising innovative and engaging methods to make their voices heard and their brands stand out.
Adelaide has been chosen as one of the world’s top 10 cities to visit in 2014 by travel guide publisher, Lonely Planet. The only Australian city to be listed, South Australia’s capital is ranked ninth on the list included in Lonely Planet’s Best in Travel 2014 guide.
Conrad Hotels & Resorts debuted the luxury hospitality segment’s first comprehensive pre check-in feature to its award-winning travel mobile application, Conrad Concierge. All guests at each of the Conrad brand’s 24 hotels worldwide can now find greater customization and convenience at the touch of a button – from selecting pre-arrival amenities to ordering in room dining and enjoying mobile check-out.