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Yelp’s purpose is to connect people with great local businesses. It’s a social community where people can share experiences and review businesses that they frequent.
Foodie blogger Molly Wizenberg stresses that the story surrounding a food experience is more valuable than the food itself.
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.
Foursquare is a location-based mobile social network that exists thanks to today’s smartphone . If Twitter lets you share your status, Foursquare lets you share your location. You check-in at businesses and friends can see when and where you check in.
Coupa Café is a lively Venezuelan restaurant featuring a completely new style of international dining. Not only does Camelia Coupal own and operate the Beverly Hills location, she also maintains their social media.
The OC Fair & Event Center uses social media to elevate major seasonal and weekly events.
Daniel N. Calderon, a hospitality leader who has been involved with social media since the late 90s, is a student at the Business and Hospitality Colleges at University of Houston. ...
“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…
In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.
Social Media events are a great way for hotels and restaurants to gain easy, free exposure. Though offering up freebies to a large audience could initially feel like a loss rather than a gain, the potential ROI of doing so in this context is uniquely unprecedented.
Restaurants can learn a lot from bloggers and the factors that play into their decision to dine or not dine at certain spots.