BOOK REVIEWS
What David Bowie Can Teach You About Hospitality Marketing
Hospitality pros need to experiment with new approaches and strategies, especially ones that embrace tech. Here are hospitality...
Category: Marketing
BOOK REVIEWS
CUSTOMER RELATIONS
4 Ways Mobile Technology Alters Business Communications
Here are four ways that mobile technology has changed business communications in the hospitality industry, as well as...
MARKETING
Tech Innovations That Changed The Hospitality Industry
As new innovations hit the marketplace, the hospitality industry seeks other ways to appeal to their clientele. Cutting-edge...
MARKETING
How Text Marketing Provides New Opportunities
Text marketing can provide the perfect opportunity to advertise your brand, win new clientele, and break away from...
MARKETING
How Big Data Is Changing The Hospitality Industry
A lot of big data is sifting through social media signals. Here's what the hospitality industry gains from...
BRANDING
Wienerschnitzel Leverages Social Media for Big Sweepstakes
Wienerschnitzel is giving away $1,000,000. Fans can follow Wienerschnitzel on Twitter and Instagram and share the game to...
HOTELS
Journey to Extraordinary with Holiday Inn’s First Digital Campaign
Holiday Inn's new campaign celebrates the inspiring journeys of guests by sharing their unique narratives through their first...
BRANDING
5 Ways To Dominate Your Google Business Listing
Google allows brands to work with customers through easy-to-use services on the My Business dashboard. Here are 5...
CUSTOMER RELATIONS
Picture Perfect: Why Your Hotel Needs Instagram 6.0
Here are some compelling reasons why your hotel needs Instagram, as well as some of the benefits of...
CUSTOMER RELATIONS
Trends and Technology in Hospitality
Here are 6 tech trends for the hospitality industry to keep in mind in 2014 that follow themes...
MARKETING
Smarketing: When Sales and Marketing Collide
Where sales and marketing meet, "smarketing" is born. Smarketing takes two departments that were traditionally at odds and...
HOTELS
How Four Seasons NY Used a Hotel Social Media Campaign to Increase Summer Revenue
With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to...