The Santa Barbara Conference & Visitors Bureau released a new mobile app, NEXT Santa Barbara.

The app is designed both for those pre-planning trips to the central California city, along with those already visiting. It includes detailed listings for restaurants, wineries, vineyards, events, arts and cultural offerings, accommodations, outdoor activities, retail shops and more.

With more and more people accessing data from their smartphones, this is a great maneuver in making vacation-planning easy for travelers. User-friendly capabilities include click-to-call dialing, Google map directions, “What’s Near Me” features, general maps and photos. Businesses can be searched by geographic location, type of activity or retail genre.

The app covers the entire Santa Barbara region, including downtown and the harbor, plus surroundings areas such as Santa Ynez, Santa Maria, Montecito, Carpinteria, Goleta, Lompoc and Summerland. It also includes many regularly-updated local deals.

The NEXT Santa Barbara app is FREE to download and is available for Android devices, iPads and iPhones.

The app is also perfect for guests of January Santa Barbara events, like California Restaurant Month, the Santa Barbara International Film Festival and Film Feast, a special tasting-menu program coinciding with the film festival, which is also a great opportunity for SB visitors to indulge in restaurants, hotels and culture that will be collaborating.

The Santa Barbara CVB definitely does a great job of displaying value with their mobile app. An app is unnecessary if it doesn’t offer “more” than what their mobile website already provides.

Here, by virtue of the diverse array of functionality the app allows, Santa Barbara provides a ton of ease, specifically to their app, that wouldn’t be experienced by those merely visiting the website.