Cirque du Soleil’s IRIS presents an imaginary journey through the evolution of cinema – from the foundations of the art form to the bustle of the soundstage.
Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
A new study shows that, for the first time, consumers are spending more time on mobile apps than on the web. With that in mind, there’s many taking advantage of the opportunity to reach their mobile-inclined audience in new, innovative ways.
I was on some website the other day when I noticed a Macy’s ad that caught my attention. Rather than try to direct people straight to their website, as is the intention with most ads/businesses, it sought to encourage people to head to Macy’s Facebook page.
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
The OC Fair & Event Center uses social media to elevate major seasonal and weekly events.