The Gap, one of the largest retail clothing brands, is shaking things up with the debut of its food truck, Pico de Gap. The truck serves to stimulate buzz about Gap’s new 1969 Fall denim collection.
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Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
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Shopping malls are beginning to incorporate QR codes into their marketing, allowing shoppers to find out what sales are happening at the mall in real-time. Here are 5 reasons malls should embrace this opportunity.
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We have a pair of tickets to give away to the Neon Trees show at the OC Fair! To enter, just leave a comment below and a winner will be chosen via random.org on Thursday at noon.
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House of Blues considers social media one of their most valuable marketing outlets. It provides brand awareness as well as an open forum to communicate with fans directly.
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Discovery Science Center is a 59,000-square-foot learning facility dedicated to educating young minds through interactive exhibits and programs. They use Twitter, Facebook, YouTube and Flickr to share information about the venue.
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Pepsi has just revealed their new “social vending system” hoping the trend will be “the next generation in interactive vend technology.”
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Yelp’s purpose is to connect people with great local businesses. It’s a social community where people can share experiences and review businesses that they frequent.
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Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
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In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.
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