Every trend, when overused, becomes boring to users. Here are tips on how to use viral campaigns to your advantage, as well as some things to avoid.
People choose where to eat based on brands that stand out. Here are five ways to promote your brand and stand out from the crowd.
Event planning is evolving constantly thanks to the the emergence of new media opportunities. Event technology and social media sites like Facebook, Twitter, and LinkedIn are making the planning process ...
If your business isn’t outfitted with not only techy amenities but standard or expected amenities, too, you can say goodbye to millennial business. Here are four amenities that attract Gen Y customers.
Attracting new customers and cultivating interest among prospects are the keys of success in the restaurant industry, both of which can be achieved with inbound marketing.
The age of big data is great, but there is much to consider. The following issues must now be top of mind in the world of hospitality.
This infographic highlights facts and stats of millennial travel trends and how marketers can effectively reach them across multiple outlets and platforms.
This presentation by Straight North provides explanation and insight based on actual client sales lead data to convince you of the importance of lead validation.
The fear of missing out can be a the secret ingredient that takes your customer engagement to new heights.
The Grounds of Alexandria cafe in Sydney uses a stylist and a horticulturist to bring out the beauty of everything they serve. #TheGrounds has become the sixth most Instagrammed location in Australia
When it comes down to it, your website is a place to drive conversions. This means functionality, performance, and user experience are big factors for hotel site design.
Enter to Win concept with workstation on a wooden desk While a customer's need for certain products will certainly get them in the door, it's the contests and giveaways that ...
Social proof is important to guests and consumers. Now let’s look at the practical applications of social proof for hotels and restaurants.
Your hotel’s history has the potential to attract new guests and keep them coming back. Getting them to book is all about understanding what you already offer as well as how to leverage it.
Here are a few easy tips to get your restaurant started with Snapchat, Periscope, and Instagram.
Here are some ways your company can leverage Twitter to deliver better support to your customers.
Now, the availability of free WiFi ranks high for business and leisure travelers when it comes to choosing a suitable bed for the night.
Here’s your guide to the top three social media outlets and ways to master each one to better serve your customers and increase sales.
Digital marketing in the cruise industry is fundamental, but there are many pitfalls to avoid. Find out how to overcome the 5 top challenges in the industry.
Here are a variety of approaches that are being used to promote and market catering brands.