As hotels develop their social profiles and embrace social media marketing, followers develop loyal bonds to these brands.
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.
Incorporate these effective strategies into your marketing plan for short- and long-term results. Here are 5 ways social media can enhance guest experience.
The whole world has gone social. With social media platforms becoming increasingly crowded, companies must come up with novel ways to draw attention to themselves. The hotel industry has been particularly creative in devising innovative and engaging methods to make their voices heard and their brands stand out.
It seems there’s a website or an app for just about every need a traveler has, but there’s still a way for concierges to help guests and even be vital during their stay… by using technology to their advantage.
What can you do with landing pages to capture and remarket to booking leads that discover your hospitality business on social media? Here are the top 3 ways you can link social media posts to landing pages to increase your qualified leads and get more bookings.
As millions baby boomers retire, they will become the largest purchasing demographic for hotels, lodging, restaurants, transportation, and entertainment.
If you’re using Facebook to promote your business, break out of the mold. Occasionally writing silly posts keeps fans engaged.