Airlines are engaging more people through social media than any other sector within the travel industry.
A recent survey conducted by Travel Technology Europe showed that 71% of the people who responded believe that social media, specifically sites like Facebook and Twitter was essential to their business.
In order to win over these potential clients, travel agents must provide them with compelling reasons to use their services. And many are choosing to share these “compelling reasons” through social media marketing.
It is important for companies to recognize the significant role that “social proof” plays in the decisions of their customers, and to use it to their own advantage.
Qantas and KLM airlines have instituted technology and personnel that allows them to easily monitor digital conversations posted on social media. Rather than doing a search by keyword, the airline’s customer care teams monitor via GPS co-ordinates.
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.
Incorporate these effective strategies into your marketing plan for short- and long-term results. Here are 5 ways social media can enhance guest experience.
The whole world has gone social. With social media platforms becoming increasingly crowded, companies must come up with novel ways to draw attention to themselves. The hotel industry has been particularly creative in devising innovative and engaging methods to make their voices heard and their brands stand out.
It seems there’s a website or an app for just about every need a traveler has, but there’s still a way for concierges to help guests and even be vital during their stay… by using technology to their advantage.