The SEO landscape changes constantly. Each year brings new Google algorithm updates, and there are many new SEO trends in 2020. As a marketer or a business owner in the digital world, it’s important to know the latest happenings in the world of SEO. Ultimately, SEO helps you gain visibility amidst your pool of competitors.
In this article, we will cover five crucial SEO strategies and tactics that will work and help you earn more revenue in 2020.
1. Optimize Your Website for Voice Search
Voice search is one of the most important topics in the search industry. “Ok Google, do I need an umbrella today?” That’s a question you can ask outloud rather than typing. People of all ages now talk to their devices more regularly. In fact, 20% of all searches on mobile are voice searches.
It is important to know how to optimize your website for voice search. This can help you generate more organic traffic. Learn how to implement conversational searches into your SEO strategy to stay on top of the game.
Voice search affects SEO in a big way. Voice search keywords are longer and conversational. To optimize your website for voice search, target long-tail keywords. When you’re writing for SEO, use conversational language for content. But before that, you need to make your site mobile friendly and fast (page speed is equally important).
2. Create High-Quality, Optimized Content
The thing that has been and will continue to be the lifeblood of SEO is Content. Content will always be the king.
According to Tony Wright, to succeed in 2020, write something that is relevant and valuable. It is the year to stop the obsession with keywords, to stop targeting individual keywords, chasing page views and “spraying and praying” with content.
Users want content that is relevant, helpful, and educational in easy to digest forms—and that is what Google tends to reward with higher search engine rankings as well. This means you should produce easy-to-digest forms of content like podcasts, blogs, video, infographics etc.
Simply put, people head to search engines with questions. Your website needs to deliver those answers. That’s why it is important integrate SEO tips to determine who your audience is, how they search, and the intent behind their questions.
Create content that provides value. Give your audience solutions in the format that they prefer: point form, with visuals, etc. In 2020, it’s time to take a hard look at the quality of your content, and optimize it for users rather than search engines.
3. Elevate User Experience
User experience is the journey and process of people browsing your website. It also refers to how they feel during and after the process. Many experts such as Brock Murray, Co-founder, seoplus+, emphasize on the importance of user experience (UX) for greater success in SEO in 2020.
UX refers to a variety of factors. One is how easy it is for visitors to navigate beyond your website. Another is the overall experience from the initial interaction in the SERPs (search engine results pages). The landing page experience is also important. And finally, the experience after they leave your website in the form of remarketing and drip campaigns.
It also includes how fast your pages load, how easy it is for visitors to find what they seek, how easy-on-the-eye your website design is, and more. If you do these, you improve user experience. Moreover, we cannot talk about SEO and UX without talking about page speed and site speed. Page speed and site speed are critical factors that make up a good user experience and must be taken into account. Bounce rate, time on site, and return visitors are User Experience Metrics. There are many SEO tools to help you track all these details.
Think about how you can help your users have the best possible experience during their visit to your site. Definitely, a good UX is one of the most important SEO trends for 2020.
4. Consider Visual Search
First thing first, what is visual search? According to SEMrush, visual search uses artificial intelligence technology to help people search through the use of real-world imagery, rather than through text search.
So, when a person takes a photograph of an object, using Google Lens (for example), the software identifies the object within the picture and provides information and search results about the same. This technology is particularly useful for eCommerce stores and brands.
Let’s explore at some eye-opening stats:
- Google Lens has already been used 1 billion times.
- Pinterest lens boasts of over 600 million searches every month
- 36% of American consumers have already used visual search
These trends show visual search is growing rapidly. 2020 may be the year it takes off in full force. Some already-established visual search engines include Google Lens, Pinterest Lens, Bing Visual Search, Snapchat Visual Search. Fun Fact: 62% of young consumers want more visual search tech.
The main question is: how do you optimize for visual search? The answer: Image SEO
Here’s how you can optimize your images for visual search SEO:
- Name your images: The first step to optimize for Image SEO? Choose the correct file name for your photos. Google should know what the image is about without looking at it. Use your focus keyphrase in the image file name. Try to provide as much information about the image as you can. Avoid using naming conventions likem “IMG_23423.jpg.” Instead, be descriptive.
- Use alt tags: This is the most important part of image optimization. Alt-text is a descriptive text that loads in place of the image, in case the image fails to load on the screen. Alternative text is also read by search engines to help them understand the context and meaning of a picture. Spend a time on writing the alt text to make sure it’s honest and concise.
- Include captions: Wherever possible, add captions to your images. These, too, contribute to SEO. Captions are important for image SEO since people use them when they scan an article.
SEO specialists predict that in 2020, visual search will be used even more. Apart from helping in SEO, images also play an important role in conversion.
5. Mobile Usability Will Determine Higher Rankings
Mobile is the future of search. Hence, in 2020, a major part of your SEO strategy should be mobile-driven. Here’s proof: 63% of Google’s organic search traffic comes from mobile devices.
A website that does not have a mobile version will lose many users in the coming years. Traffic from mobile devices continues to rise. Apart from having a mobile version of your website, your pages should be optimized for mobile devices.
Moreover, the higher you are in the Google mobile page index, the more prominent your site is. Your website should be crawlable. Meaning, the links to and in your website can be discovered. This is critical to ensure visibility of your content. A mobile-optimized website in 2020 is definitely an SEO practice that cannot be ignored.
When it comes to SEO, 2020 offers promising changes. But, this means you may face stiff competition as well. Revisit your SEO strategy to include voice search optimization, high-quality educational content, an increased focus on user experience, mobile-optimized websites, and image SEO to make way for visual search.
This is all easier said than done. However, you can hire an affordable SEO expert to help you implement the best SEO practices and ensure you have a strong foothold in this dynamic market.