In conventional customer care set-ups, customer care executives respond to customer inquiries. The customers must often wait to receive a reply. This process is time-consuming. Plus, customers often lose patience and get irritated. However, artificial intelligence (AI)-based chatbot application development has changed the game. Chatbots play an important role in…

The Covid-19 pandemic has created unique business challenges. QR codes are making a massive comeback due to their touchless nature. Companies were forced to pivot their marketing during COVID-19 and revamp customer service. As people begin to head back to work, company heads must assess how to safely re-open their…

In modern-day digital marketing, there’s a direct correlation between online success and inbound link building. Link building is the acquisition of hyperlinks from other websites back to yours. It's a crucial component of search engine optimization (SEO) as it’s a signal of authority. When part of an off-page SEO strategy,…

You probably already know how important it is to have a strong search engine optimization, or SEO, strategy in place. While many companies know of SEO-friendly content, it can be hard to execute. Learning how to rise in the search rankings isn’t always very clear. Some companies handle content in-house…