Link building is a reliable way to improve your brand’s search engine rank. There are many link building tactics you can test to see which work best for your brand. There are also many benefits to effective link building, like:

  • Raise your website’s rankings in search engine results pages (SERPs)
  • Increase organic traffic
  • Achieve a number of other digital marketing goals

Search engine algorithms change often. It’s pivotal to stay on top of emerging SEO trends. For example, visual search is a recent game-changer. Every marketer should have several link building practices in their toolkit.

Methods like broken-link building and guest posts remain widely practiced. However, they’re often ineffective. Website owners are flooded with link requests as more brands and marketers use these tactics.

Unless your content is unique or high-quality, it’s not likely other sites will post links to your site(s). To keep up with your competitors and maximize your search engine optimization (SEO) efforts, it’s beneficial to use underrated link building tactics.

Link Building Tactics to Try

Some of lesser-known link building tactics include interviews, resource pages, partner links, Help a Reporter Out (HARO), image reclamation, profile links, linking out/ego bait, second tier link building, and media events.

These methods range from beginner-level difficulty to more intermediate levels of execution. They offer a fresher approach that will get your brand those much-needed backlinks. Additionally, depending on the kind of page and content you have, they can yield better SEO results. They can also be used alone or in combination with popular methods for a more effective strategy.

In this digital age, it’s critical to be able to use the right kind of strategies to achieve your business goals. It can make all the difference in your marketing. Elevate your practices and leverage the tools you already have. Consider the right approach to every situation.

Check out this infographic to take your SEO marketing strategy to the next level and help your brand stay competitive.