The inception of social media has made it incredibly easy for people to connect with others from anywhere in the world. Regardless of your location, you can now instantly establish ...
Most businesses have profiles on top social media sites. Social media has become such a popular marketing tool that it would be more surprising to find a business that wasn't ...
The hotel industry is notorious for guest complaints. If you've ever worked retail, you know the saying "the customer is always right." This applies to the hotel industry as well ...
Social media fads may come and go, but one thing remains constant: LinkedIn consistently remains one of the best professional networks out there. Whether you're an individual professional or you're ...
Mastering the initial business aspects of growing a social media presence is only the first step; it is equally critical to recognize and address the significant legal risks that go along with it.
Build positive rapport with restaurant goers by turning any bad publicity into an opportunity to strengthen credibility within the hospitality industry.
There’s more than one way to become a billionaire in the hospitality industry. In fact, here’s how five of the richest hotel tycoons got their start.
Starting and maintaining a restaurant business is no easy task. If done right though, a restaurant business can become quite a profitable venture.
There are techniques and strategies that you can employ to help your site become more visible. One way to do this is to ensure that you rank high for important keywords to your niche in Google searches. The most effective way to achieve this goal is by executing effective link building strategies and practices.
Smartphones are becoming ubiquitous across the world. It is therefore no surprise that the hotel industry is taking notice of smartphones and using them to enhance the customer experience. But how exactly is the industry going about this?
The hospitality industry makes on average $425 billion a year, with $255 billion of that annual revenue influenced by review forums. According to the following infographic on the hospitality industry, ...
For marketers of hotels, tours, and travel services, travel remarketing is an effective way to get a second chance to convert valuable traffic.
One of the best ways to use Instagram for marketing your business is to host a contest on the network, helping to build buzz for your brand and drive traffic to your site.
Albert Qian was invited to help market Crescent Village, a new apartment community in San Jose, through social media.
Hotels and other businesses in the hospitality industry are uniquely positioned to use Instagram to market themselves.
The needs of business are always driven by changes in customer demand. Nowhere is that more true than in the service industry, and a more sophisticated clientele is forcing hospitality managers to enlist new technology to help serve client needs.
Now the website has over 11 million users and is still growing, with some of the most popular pin boards including holiday destinations, interiors inspiration and recipes – perfect for those in the hospitality industry.
In addition to hotel rooms, vacation homes can be a great way to travel, and, like specialized review sites and social travel startups, there are related travel options that allow for unique travel experiences.
Here is an interview Kaila Anderson, the Social Media Marketing Manager of the Grand Hyatt Kauai Resort and Spa. She talks about how the Hawaii hotel uses social media to engage with guests.
Restaurants would be amiss to not take advantage of blogging. There are also many benefits to blogging, including sharing information, customer service and crisis management.