Looking at some current social media marketing trends and who is using it well, you’ll see where are a few reasons not to ditch social media just yet.
With Pinterest Place Pins, photos are assigned pin points on a map that features detailed information about the location, including the exact address and contact location.
Here are some tips on how to keep review responses professional, and not risk damaging your reputation by responding aggressivily to negative reviews.
Big brands are social brands these days because that's where you find the kind of PR wins that result in crazy levels of brand engagement and brand loyalty. It's also ...
With over 80 million members in the United States alone, the Millennials–aka Generation Y–are the most rapidly growing consumer segment. What are the best ways to to market to millenials on social media?
How do you make guests feel valued? One way is to utilize a new technology like the one offered by GuestDriven.
Hotels are providing a variety of social media career opportunities in a variety of areas.
Public relations is the art of maintaining one’s image and reputation. Social media has opened up all new possibilities for PR and the hospitality industry.
According to projections, Millennials will account for half of all business flights by 2020. If you want to relate to your new consumer base, what better way than with employees who already speak their language?
Should your company should require its Social Media Manager to hold a digital marketing or social media degrees? Proven social media experts say “no.”
Thanks to Big Data and the new technologies designed to make sense of it all, the hospitality industry can extract valuable bytes of information.
Airlines are engaging more people through social media than any other sector within the travel industry.
How do you hold the attention of your site’s visitors, keep them engaged, and dissuade them from checking out someone else? Provide them a reason to stay.
A recent survey conducted by Travel Technology Europe showed that 71% of the people who responded believe that social media, specifically sites like Facebook and Twitter was essential to their business.
Here are some of the hot digital trends for hotel marketing in 2014.
In order to win over these potential clients, travel agents must provide them with compelling reasons to use their services. And many are choosing to share these “compelling reasons” through social media marketing.
It is important for companies to recognize the significant role that “social proof” plays in the decisions of their customers, and to use it to their own advantage.
Blogging for business and be tricky and many blogs fail to lure in a consistent fanbase. Here are some tips to ensuring that doesn’t happen.
Qantas and KLM airlines have instituted technology and personnel that allows them to easily monitor digital conversations posted on social media. Rather than doing a search by keyword, the airline’s customer care teams monitor via GPS co-ordinates.
If you are not already incorporating social media into your events, today is the day to start. Here are 3 fun and creative ways to incorporate social media into your next event!