Google allows brands to work with customers through easy-to-use services on the My Business dashboard. Here are 5 ways to dominate your Google Business Listing.
Here are some compelling reasons why your hotel needs Instagram, as well as some of the benefits of the new Instagram 6.0.
Here are 6 tech trends for the hospitality industry to keep in mind in 2014 that follow themes of personalization, integration, and ease of access.
Many variables go into making any marketing efforts successful and budgeting for social media marketing can be tricky. To be sure that all dollars spent on social media marketing are used wisely, here are some tips to consider.
For your blog posts to rank higher on the SERPs, there are a few SEO (search engine optimization) tactics that can be implemented to help improve your post’s rank on search engines like Google.
Wondering how to keep your social media skills relevant? Here are a few ways to refresh your repertoire and enhance your social media expertise.
Convenience is the name of the game, and a number of food-related web and mobile services — foodpreneurs, if you will — are making food / restaurant discovery easier.
Every month, our friends Nitrogram provide a summary of how brands and companies evolved on Instagram. Here’s the report for May!
Equip your mobile device with social media applications that let you enjoy the freedom to come and go without ever losing touch.
Facebook graph search provides users with a Facebook version of what most of us do in Google, only it makes the results hyper-relevant.
Capitalizing on your social media savvy and perfecting the basics are a few steps that you can take to help make your social media job search less daunting.
Knowing to whom you’re speaking, establishing trust, and telling stories are some ways to find and establish your most desired voice on social media.
Looking at some current social media marketing trends and who is using it well, you’ll see where are a few reasons not to ditch social media just yet.
With Pinterest Place Pins, photos are assigned pin points on a map that features detailed information about the location, including the exact address and contact location.
Here are some tips on how to keep review responses professional, and not risk damaging your reputation by responding aggressivily to negative reviews.
Big brands are social brands these days because that's where you find the kind of PR wins that result in crazy levels of brand engagement and brand loyalty. It's also ...
With over 80 million members in the United States alone, the Millennials–aka Generation Y–are the most rapidly growing consumer segment. What are the best ways to to market to millenials on social media?
How do you make guests feel valued? One way is to utilize a new technology like the one offered by GuestDriven.
Hotels are providing a variety of social media career opportunities in a variety of areas.
Public relations is the art of maintaining one’s image and reputation. Social media has opened up all new possibilities for PR and the hospitality industry.