AI/VR
AI and Hospitality: 3 Ways Your Hotel Can Leverage Artificial Intelligence
AI and hospitality compliment each other in many ways. Artificial intelligence, or AI, is playing a growing role in hotels…
Marketing Insights
Practical insights, actionable ideas, and proven strategies to help your business grow.
SOCIAL MEDIA
Facebook Study: How the World’s Top 100 Brands Perform
Indivigital recently published a report on the Facebook performance of leading brands. The Facebook study concluded the world’s top 100 brands…
CUSTOMER RELATIONS
Hospitality Marketing Mistakes that Can Ruin Your Reputation
It takes trust for customers to interact with brands. While it may take ages for a brand to earn a…
CUSTOMER RELATIONS
Online Review Trends in 2018
Consumers use online reviews as a research tool when they search for local businesses. 2018 brings many notable shifts among…
HOTELS
Case Study: How to Use Social Media to Market Your Resort
If you want to know how to use social media to market your resort, review Westgate Resorts. Through interactive elements,…
CUSTOMER RELATIONS
The Impact of GDPR on the Hospitality Sector
The General Data Protection Regulation (GDPR) is sets guidelines for the collection and processing of personal information. Hotels should take…
CUSTOMER RELATIONS
Omnichannel Marketing: What Is It & How To Do It
With the onslaught of technology and the digital environment, the customer experience has improved dramatically. Omnichannel marketing is one of…
SOCIAL MEDIA
How to Re-Purpose Old Content for New Audiences
It can be hard and time-consuming to continuously come up with new ideas for great content. You can save time,…
CUSTOMER RELATIONS
5 Ways to Help Guests Feel at Home
Never underestimate the power of good hospitality. Optimizing guest experience can provide many long-term benefits. Here are five ways to…
CUSTOMER RELATIONS
Marriott International Partners with “Carpet Dad” for Innovative Hotel Marketing Campaign
Marriott International has always been ahead of the curve when it comes to social media and the travel industry. They're…
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