Marketing Insights

Practical insights, actionable ideas, and proven strategies to help your business grow.

Filtering the Feed: New Ways Consumers Shape Their Digital Experience

When you open a social app, you step into a world curated for you. Social media algorithms analyze your online behavior to deliver personalized content. Today’s users can filter noise, surface…

BLOGGING

How to Take Your Restaurant Blog to the Next Level

Thinking about starting a restaurant blog? Here are three restaurants and bars who are not only winning at blogging, they’re…

SOCIAL MEDIA

How Tech Giants are Shaping the Workplace of Tomorrow

Tech giants like Google and Facebook have changed the way in which we work. The concept of ‘bleisure’ indicates work…

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CUSTOMER RELATIONS

How to Launch a New Restaurant via Social Media

To launch a new restaurant, make use of social media platforms to reach a wider target audience and give customers…

-MEANS-

Lake Charles: Raising the Bar for Social Media

Lake Charles is a tourist destination with new social media marketing techniques to reach wider audience. See how they are…

DINING ARTICLES

The Significance of Mobile Apps In The Hospitality Industry

The use of mobile apps in the hospitality industry continues to rise. Individuals use apps to find deals, make reservations,…

RETAIL

Six Ways Retail Outlets Use Social Media

Consumers are using social media daily to stay informed. By using Facebook, Twitter, and Pinterest, retailers are able to reach…

CUSTOMER RELATIONS

Hotel Guests Feel More At Home With Big Data

Here's a look at how hotels are using Big Data to improve their guests' experience.

MARKETING

The Future of Content Marketing is Video

A popular way to market your product is by creating a professional video that reaches a massive audience. Learn how…

JOB SEARCH

How To Recruit on Social Media, Just Like Starbucks

Wondering how to recruit on social media? Starbucks has shaken and stirred the world of recruitment, making social media the…

AIRLINES

Integrating Text Message Marketing Into Your Marketing Mix

Thinking about integrating text message marketing into your marketing mix? Here's how some hospitality brands have used text messaging with…