They say, “Content is king.” But, it is compelling content that makes the difference.
Content can make or break your online potential. Powerful and useful content can significantly drive traffic that leads to engagement and interaction, and, most importantly, increased revenue and sales conversion.
According to a survey by LinkedIn, content has to be relevant to the audience, with engaging and compelling storytelling, and trigger a response or action in order to be considered powerful and effective.
To ensure high-quality content, 80% of B2B marketers have a content marketing strategy to better improve their business.
Creating a powerful content is vital for every website.
8 Qualities of Great Content
Here are significant details a marketer or a copywriter needs to consider when creating a noteworthy content:
1. Impact your audiences’ or readers’ lives.
Readers are looking for content that they can relate to. Before creating your content, ask yourself, “What good will this bring to my audience?”
2. Be original, novel, and entertaining.
New facts and data stir up peoples’ curiosity and interest. Make sure to always give your audience a fresh and novel content. Outdated content isn’t beneficial.
3. Provide real solutions to problems.
Focus on your readers and provide them with content that offers real solutions to their exact dilemmas. Remember, your content is by you – but not for you.
4. Evoke and arouse your readers’ emotions.
Statistics find the top 100,000 most-shared articles on the web evoked positive emotions. Readers are drawn to positive yet informational content.
5. Nurture your audience or readers.
It’s one thing to attract an audience and another thing to keep them. Continuously impact your audience through your content to keep them coming back.
6. Be backed up with facts and relevant data.
Credible content can naturally drive traffic to your website. Statistics, survey results, and data from online authorities can increase your trust quotient.
7. Be visual.
Incorporate visuals such as infographics, photos, and videos in your text post. Webpages are visited 94% more when there are images vs those which are purely text.
8. Have interesting and compelling headlines.
Only 2 out of 10 people make it past the headlines to read the content. When writing headlines, ask yourself, “Will this headline make me want to keep reading?”
How to Write Compelling Headlines
Headlines are the front doors to your content, and it’s critical that they are welcoming.
According to Pauline Cabrera, “a catchy title is your golden ticket to increased traffic and a wider audience.”
Here are tips from Pauline on creating compelling headlines that grab attention:
1. Use catchy and powerful adjectives.
Adjectives, by nature, add color to words. So, adding catchy adjectives to your headlines can make it more appealing to readers.
The stronger your adjectives are, the higher the chances of getting people to get drawn to your content.
Proven, mind-blowing, fascinating, recommended, epic, unbelievable, shocking, clever, valuable, and brilliant are only a few of the catchy adjectives that can bring color and appeal to your headlines.
2. Use strong action verbs, too.
Like adding adjectives, including strong action verbs to your headlines can increase your content’s chances of being read.
Headlines with strong action verbs attract more attention than bland and boring headlines.
It also calls readers to take action –
Maximize, promote, spice up, discover, build, benefit, generate, grow, illustrate, engage, gain, grow, optimize, generate, and overcome are only a few of the effective action verbs you can start with.
3. Start your headline with numbers.
Numbers in headlines increase readership because the readers get to know exactly how much they are going to get.
Interestingly, statistics supports that “number” headlines are most preferred by both males and females compared to other headline types.
4. Make use of popular search queries.
Because people want contents that are useful and relevant, they mostly look for “how to” and “what is” articles and content.
These popular search queries don’t only attract readers; it also attracts search engines, which is great for your website.
5. Keep your headlines short, concise, and creative.
Like Twitter posts, effective headlines should be concise but descriptive and limited but complete.
Headlines averaging 55 characters long with approximately six words tend to achieve the highest number of clicks and reads.
Keep in mind limited characters doesn’t mean limited creativity. To help you create attention-grabbing headlines, use tools like Headline Analyzer, Snippet Optimizer, and Word Generator.
How do you go about creating compelling headlines?