Social media is used by billions of people across the world, for a variety of reasons. People can use it to follow their favorite celebrities, read the news, find a professional resume writer to hire, share their thoughts about current events, and so much more.

In addition to being useful for individuals, social media is also incredibly helpful for businesses of all shapes and sizes. In particular, social media is great for building brands and expanding their reach. Let’s explore some overlooked practices and methods for building up your brand awareness through social media.

Stay Consistent

One of the best ways to find success on social media and build your brand is to be consistent. If you have an irregular posting pattern that goes from once a day to once a month, it will hurt your branding efforts as people will forget about you.

As far as how often to post, you want to post enough to get as much visibility as possible, while still ensuring the quality of your content remains high. If you cannot manually keep a consistent posting schedule, consider using a tool that can schedule posts for you.

In addition to publishing content often, you need to ensure your brand itself is consistent. You need to ensure your image and brand voice remain consistent on a day-to-day basis, and you aren’t completely changing the type of content you post. Your audience will eventually expect a certain type of post from your business, and you don’t want to confuse them by completely flipping your brand personality on its head.

Interact More

The key to finding true success on social media often comes from how well you interact with your audience. Connecting with your audience is crucial when it comes to brand building, and interaction is often the easiest way to connect. It shows people you care, are interested in their thoughts and feelings, and see them as more than just a customer or members of your audience.

You can ask them questions, send out polls to gather insights, respond to concerns, and even request their input on potential changes within your organization or product. The more you interact with your audience and customers, the more familiar you will become with them, and the more loyal they are likely to be. Not only that, but people that you have connected with on a deeper level may also share your brand with their friends or family.

Also, do your best to have a little personality within these interactions. If everything is factual and to the point with no creativity or personality, the interaction might not have as much of a lasting effect. Make your interactions memorable, and leave your customers with a smile on their faces.

Run a Contest or Giveaway

One of the best ways to improve your brand’s reach and get it in front of more eyes is to run a contest or giveaway. There are a variety of social media contests or giveaways that you can run and can help you drastically expand the reach of your business.

You can have people enter by tagging friends in the comments, sharing your post, following you, or doing any number of other things. All of these help more people see your posts and become more familiar with what you have to offer. While not all of them may follow or become customers or members of your audience, even if only a few do, the effort was worth it.

People love to compete or enter contests like this, and even a contest or giveaway with a relatively affordable prize should still generate a lot of interest as people want to get involved with something and potentially win.

In conclusion, these are some of the best and most overlooked ways to build your brand through social media.