Featured Blog Posts

Mastering Social Search for Hotels: Boost Your Visibility on TikTok, Pinterest, and Instagram

The rise of social search has become impossible to ignore, particularly on platforms like TikTok, Pinterest, and Instagram. For hoteliers and marketing professionals in the hospitality industry, adapting to this change is not just beneficial; it's essential. We've witnessed the transformative power of social media in the hospitality sector. Today,…

The Evolution of Social Media: Past, Present, and Future

Social media has transformed how we communicate, consume content, and conduct business. It’s hard to recall a time before social platforms were woven into our daily lives. It’s now crucial for businesses to understand how social media has evolved—and where it’s headed—to stay relevant in an ever-changing landscape. The Past:…

Navigating the Complex Landscape of Employee Turnover: Strategies, Challenges, and Solutions

Introduction to Employee Turnover Predictive analytics helps organizations detect patterns and potential turnover risks before they result in employee departures; it is a vital indicator of an organization's health and stability. Defined as the rate at which employees leave and new ones are recruited, turnover can have a ripple effect…

Empowering Consumers with Co-Creation and User-Generated Content

Marketing has evolved dramatically from traditional, one-way communication methods to consumer-centric approaches. Past strategies relied heavily on top-down messaging, where brands controlled the narrative, and consumers were passive recipients. However, today’s marketing strategies are shifting towards more interactive, dialogue-based ones. Brands focus more on building relationships with their audience and valuing…

Covid-19 + Restaurants: How Mobile Chatbots Can Help

Mobile apps will continue to be relevant business tools for restaurants in the post-Covid world. Food delivery and pickup will remain more popular than the dine-in experience. Mobile chatbots will play a major role in providing customer support and driving sales through meaningful interactions.

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How the Technological Future will Effect Your Business

Virtual reality, 5G, big data, artificial intelligence, machine learning, the internet of things. These technological innovations power the future. It’s critical to understand the technologies impacting the future of business. Then, explore the effects of these tools on business processes.

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3 Ways To Manage Engagement On Social Media

Managing engagement on social media is more than just posting content. It requires time, effort, and teamwork. Using engagement tools and evaluating to which content you should reply helps streamline the process. For best results, consider hiring a social media agency.

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10 Tech Predictions for 2021

Some 2021 innovations are genuinely groundbreaking: flying cars, Mars examinations, and artificial kidneys. Others are vital devices and software we need for work and home: VR, cybersecurity, and AI. Read on to find out ten tech predictions for 2021. 

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4 Ways Technology Helps Meet Consumer Preferences

Customer experience is a pivotal component of marketing. The same digital trends and technologies that shift consumer expectations also create efficient solutions. Here are four of today’s top consumer preferences, and the technologies to use in order to meet them.

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