Young travelers require a different style of service than their older counterparts.
The millennial generation is more connected than any generation that precedes them, for instance. This means that wherever they go, their tech comes with them.
If your business isn’t outfitted with not only techy amenities but standard or expected amenities, too, you can say goodbye to millennial business.
Here are four amenities that attract Gen Y customers:
1. Free Wi-Fi
Whether they are traveling for business or leisure, millennials are constantly connected via their smartphones and other devices.
Offering Wi-Fi is a great way to satisfy their needs. And proving Wi-Fi without an additional charge is even better.
Survey research from Hotels.com shows free Wi-Fi is a top factor when travelers are deciding where to stay, and 60% of the survey respondents say that complementary Wi-Fi is a tech amenity they would like to see become the new standard.
2. Gym Access
Having 24/7 access to a gym while traveling is a must for young travelers. Your business needs to provide more than just a few free weights and a single treadmill that dates back to the 1990s, though.
Updating your gym area and outfitting it with tech like TVs and state-of-the-art equipment keeps your hotel guests happy.
You may even want to consider hiring an outside company to run your fitness center so you can focus on other aspects of your business.
Hotels like the The Ritz Carlton Boston Common, The Gansevoort South Beach and Sheraton Hotels and Resorts, which works with Phoenix-based Core Performance, are already doing this.
Additionally, these hotels charge non-hotel guests a small fee to use their facilities or take classes, which directly goes back to the hotel.
With mobile and device-friendly apps such as ClassPass or MindBody growing in popularity, young people are looking for a new trendy place to workout. Your hotel could be the next best thing.
3. Updated Work Centers
Named one of The Coolest New Urban Hotels in the Country by Travel + Leisure magazine, Camby offers amenities like a pool, yoga classes, bar and restaurant as well as a state-of-the-art work center that is outfitted with tech and touchscreens.
Travelers can print boarding passes or upload travel photos to share with friends, family, and followers.
Take note from a nationally-recognized hotel and offer your young guests a place to get things done.
Be sure to offer the latest tech, such as efficient desktops that make it easy for them to check social media, update a blog and video chat with family and friends.
Also provide card readers for travelers that want to upload photos from their phone.
The latest smartphones like the Samsung Galaxy S7 come with microSD memory cards, so millennials may want to transfer their files to make room for more pictures during their trip.
At hotels like Motel 6 and Kimpton, pets always stay free. This simple amenity attracts business, too.
The younger generation owns more pets than any other generation, including baby boomers, according to data obtained by the The American Pet Products Association’s National Pet Owners Survey.
Rather than pay for kennels or boarding, young travelers are taking their pets along on their adventures.
Don’t turn away potential hotel guests by not accepting pets or charging expensive pet fees.
Make sure to promote that you’re pet-friendly on your website, blog and on social media with photos, posts and customer feedback.
This simple accommodation can mean more business for your hotel.