It seems everyone’s abuzz lately about all the changes happening and coming to Facebook, leaving many businesses wondering how these adjustments will affect fanpages, plus the corresponding interactions with their consumers.
The verdict there is still left to be seen, though Facebook did just introduce a new subtle feature to fanpages.
There is a new “Friend Activity” option located under the main image of business pages.
Here is Mashable’s fanpage, for example:
This is pretty creative in that it allows to individuals to check on how people that they are personally connected to have interacted with a particular brand.
When you click on “Friend Activity,” it takes users to a screen that looks similar to the regular news feed, which lists the posts of any friends who’ve listed (the business page) in a status. Whether or not they distinctly tagged the page or not, any post containing the words of the fanpage title will appear in this thread.
This could be particularly beneficial for hotels and restaurants in that people tend to value the opinions of their peers, and if they see that a friend has frequented a certain place and provided primarily positive commentary about it, they can see all that feedback there in one place. Similarly, it can be disadvantageous if the venue has numerous negative reviews.
It basically serves to give users a more personalized experience based on what their directly-connected cohorts think of a certain business.
Do you think this will increase businesses motivation to ask their fans to directly refer to their venue/product/offering/etc. online?