A new infographic from Column Five and Get Satisfaction addresses the communication gap between many businesses and their social-savvy customers.

With major brands like Komen and McDonalds recently enduring very public, social media-based backlashes, the need for brands to listen to their audience is more important than ever.

A 2011 Dell-commissioned Forrester Consulting survey of 200 US-based companies explores how organizations have implemented listening and digital engagement to reap the benefits of the web 2.0.

What are some factors you think might encourage brands to be better listeners?

How Brands Can Listen in The Digital Age


Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller