Imagine indulging in the unexpected and luxurious offerings of Las Vegas WHILE sustaining energy as well.

I was pleasantly surprised to learn that ARIA Resort & Casino has done its part in ensuring that its hotel is built to maintain green initiatives without compromising the elegance and lavish lifestyle it embodies.

Throughout the resort’s development and construction, the team had one goal in mind: to create a destination that would not only be built in an environmentally sustainable manner but would also operate every day with the same commitment to conserving natural resources.

At ARIA, our commitment to a sustainable environment affects every aspect of our day-to-day operations, leaving you free to indulge without guilt or regret. We have captured the energy and diversity of the City of Entertainment, bringing you the best of sustainability and luxury for a Las Vegas experience you will never forget.

Aria has also used its “ARIA. This Is How We Vegas™” campaign to spread the word.

The ad campaign, created by Eleven Inc., highlights the many unexpected indulgences guests discover during an ARIA stay.

The campaign’s centerpiece is three artistic and arresting commercials shot by renowned photographer, filmmaker, and artist Luke Gilford.

For example, their video featuring the Chef’s famous red velvet pancakes has over 80,000 views.

The #HowWeVegas hashtag is an integral part of their social media efforts and is widely used by both Aria and visitors alike.

They have used this campaign to highlight guest experiences and what sets them apart from other Vegas resorts, and drawing attention to their pro-active sustainability efforts does the same.