The popularity and reach of online review platforms has grown rapidly.

Hotels need to ensure they have a flawless online reputation.

• 85% of travellers read up to 10 reviews

• 78 of travellers claim  reviews help them feel more confident in their decisions

• 50% of travellers do not book a room until they’ve read peer reviews online

The way in which hotels respond to the reviews is vital.

Whether the review is positive or negative, hotels need to respond appropriately and quickly as 68% say they would choose a hotel with management responses over a competitor without.

You can find out more about how to respond to reviews and encourage people to leave reviews in this infographic from Nerval.